I once received an email from an aunt which was written entirely in ALL CAPS. In my email reply, I asked why she was SHOUTING!?
Perplexed by my response, apparently she was oblivious to the fact that writing in ALL CAPS translated in to shouting.
Was she not aware of this? Isn’t this a grammatical given? I guess there was some ‘splaining to do.
Making a Point with a Word or Two in All Caps
Writing certain words in ALL capital or UPPERCASE letters is more often than not utilized to make a point. Or perhaps to emphasize something significant. Makes sense right?
You see it on printed materials such as HEADLINES within newspapers or magazines etc. You see it on select content on websites to draw attention to importance as well.
However, have you ever seen an entire magazine or newspaper article written in all capital or UPPERCASE letters? Or a website who’s text is written in ALL CAPS? Unlikely. And there’s a reason. Not only is it hard on the eyes to read, it comes off as if you are SHOUTING. It’s grammatically ugly and who wants to be yelled at on paper or digitally?
THIS IS AN EXAMPLE OF WHAT WRITING IN ALL UPPERCASE LETTERS LOOKS LIKE. IT’S HARD TO READ. PERHAPS YOU’D LIKE TO EMPHASIZE A WORD OR TWO. BUT IT’S HARD TO DO BECAUSE ALL THE WORDS ARE UPPERCASE.
Writing as one should with only SELECT words in UPPERCASE to emphasize something. Much easier to read too!
Be Professional with Business Communications
If you are communicating for business purposes (especially digitally), writing in ALL CAPS comes off even worse. Sounding pissed-off via an email with all the letters in uppercase isn’t pretty! Who wants to be on the receiving end of that? Yet it’s amazing how many folks do this. Somehow they think that their entire message needs to be emphasized which is completely unnecessary.
Have something important to say? Do so with grace and professionalism. This IS business after all. Utilize some email etiquette. All UPPERCASE letters for a word or two is totally ok. But the whole sheebang – no bueno!
Seriously people, you need to respect folks on the other end of your communications. Think before you type and send. Trust me, if you think you’re getting their attention, you’re not. They will simply tune you out!
As they saying goes: “You can catch more bees with honey than with vinegar”. Keep that in mind the next time you hit the Caps lock key!!
Written by Barbara Rogers of Future Primitive Graphics. Graphic Designer and Nature Inspired Art photographer visually enhancing client’s print and digital media. Creatively collaborating with those who genuinely want to make the world a better place.