With a deadline looming, you suddenly realize you need a new logo, brochure or website for your business.
And you want it done ASAP!
However, if you don’t already have an established relationship with a graphic designer or other creative professional, you’ll need to find one pronto!
That being said, your project’s desired completion date may not coincide with the availability of the designer you’d like to work with.
In our world of immediate gratification – one where everything is “I want it now”, you’ve officially hit a log-jam.
Yes, you can comb the globe for someone who may do your project cheaper. However, that can bring its own host of challenges like time zones and language barriers. But good things ARE worth waiting for. It can reflect a business (or designer’s services) are sought after and in demand with the quality and value they deliver — and that’s a good thing!
Hopefully the following information will assist you in avoiding this pitfall and to plan better in the future. 🙂
Designer’s ARE Business Owners
First and foremost folks need to realize graphic designer’s ARE actual business owners. Working with a designer you are in a business relationship. As a trusted advisor/consultant, a mutually beneficial outcome is extremely important. Projects should be win-win for both sides as we are creating value for each other.
NO we DON”T work for free. We need to have a business license to operate AND pay things like those nasty self-employment taxes.
We have policies and yes, we have business hours. Independent creatives or studio owners may have different business hours than say a bank – but we’re not open 24/7 even if the Internet is!
Be Prepared to Answer Some Basic Questions
If you reach out to a designer you’ve never worked with before, understand that there will be a initial consultation. This is necessary before any new project may commence.
We need to gather information to asses a given project. So be prepared to answer some basic questions such as:
• Who is the decision maker for the project?
• What is the deadline of the project?
• What does a successful outcome look like?
• What is your level of commitment to the project?
• How much are you willing to invest in the project?*
This helps us to get a sense of your project and your level of commitment – among other factors. It also helps to gauge if there may be a good fit moving forward. It still does not mean the designer will be able to take on your project as there may be other scheduling time constraints.
*You know what you have to spend…
YES, we need to know this for a number of reasons.
Is it $500, $5000, $10000?
Please give us something tangible to work with to help determine if we’re a financial fit.
“Mission Critical” vs. “Nice to Have”
Just because you have an idea of when you want something completed, it may be in conflict with a designer’s availability. This may also depend on projects already in their queue with existing clients. So it behooves you to ask about their availability.
Yes, things do pop-up. But as the saying goes, “your poor planning is not someone else’s problem”. This can certainly apply in the case of a designer you may want to work with.
Also, if you’ve burned bridges in the past, it’s unlikely a designer is going to want to work with you again. They may have the time, but you’re persona non grata.
Want it ASAP? Well ASAP = rush charges and can vary depending on the urgency of the project. They can average from 50% up to 200% on top of a project estimate.
So give some serious thought to whether your project really is “Mission Critical” or is it just a “Nice to Have” that you’d like done ASAP. Cuz if it is, expect to pay a premium for it – especially if your ideal designer is already booked.
Much like FedX, 2 Day Air or Urgent Care, it’s like expedited design at a premium. Needing to bump someone else’s project or burning the midnight oil for your project deadline means you gotta pay a bit extra – which is totally legit.
“Urgent and important are not synonymous.”
Contracts for Design Projects
All legit creative professionals execute projects with a contract in place BEFORE any work commences. This WILL require an initial deposit (which is non-refundable). The deposit will vary depending on the project estimate but is generally 30%-50% of the project. Balances are due upon project completion.
Contracts ARE standard industry practices which protect both the client and the designer or creative professional. If this is new to you, many designers have FAQs and Policies info on their website which provide more details.
Securing a Spot in the Queue with a Deposit
Good things are worth waiting for. So if there is a particular designer that you really want to work with, and there’s a good fit, consider putting down a deposit. This can ensure that your project will be next on deck. Of course the contract parameters would need to be in place, but then you’d be good to go.
Conflicts of Interest
Graphic designers have clients that span diverse industries. And many specialize in specific areas or the types of organizations they choose to work with. Thus you may or may not have “matched beliefs” which could cause a conflict of interest. Don’t take it personally. For moral and or ethical reasons, there are certain types of businesses studios or designers choose not to work with…
Want more? Continue reading:
Written by Barbara Rogers of Future Primitive Graphics. Graphic Designer and Nature Inspired Art photographer visually enhancing client’s print and digital media. Creatively collaborating with those who genuinely want to make the world a better place.