Are you a vendor or artist who participates in Art Shows, Craft Fairs or Holiday Markets? If so, be sure you’re putting your best foot forward with these helpful tips.
Implementing these could benefit you and your customers. And assist in generating more sales before and after your show or event ends.
As vendors and artists prepare their goods for shows, all too often they lack any business acumen. They are void of something as basic as business cards. Things such as any supporting marketing materials and ensuring their website is updated (NOT just your Facebook page) falls to the wayside. This this should NOT be the case.
The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.
Hopefully these tips will help guide you in the right direction moving forward…
Email remains a primary mode for business communications. However, email etiquette very often goes out the window in our informal, over-connected world.
I for one DO NOT share people’s love of texting. IMHO, is like speaking in grunts and clicks. And it’s why I do not text with clients. Yes, email takes more time, effort and thought. That’s a good thing as done correctly email can reflect professionalism.
So below are some tips and info on better business email etiquette. It’s especially important if you are communicating with someone for the first time!
When it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright notice on your website can be perceived or reflect services and products that are old or outdated.
Is that the message you want to convey to potential customers?
Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”
SEO for local searches has become a cornerstone to maximize organic search visibility.
Ranking well in local searches has become more competitive. So there are fundamentals that need to be implemented and it’s important to get them dialed in correctly.
Search engine optimization for local search CAN give your small business a serious boost if you know how to take advantage of it.
97% of consumers look online for local businesses.
Many turn to the internet to perform a search as often as once a day.