Email remains a primary mode for business communications. However, email etiquette very often goes out the window in our informal, over-connected world.
I for one DO NOT share people’s love of texting. IMHO, is like speaking in grunts and clicks. And it’s why I do not text with clients. Yes, email takes more time, effort and thought. That’s a good thing as done correctly email can reflect professionalism.
So below are some tips and info on better business email etiquette. It’s especially important if you are communicating with someone for the first time!
SEO for local searches has become a cornerstone to maximize organic search visibility.
Ranking well in local searches has become more competitive. So there are fundamentals that need to be implemented and it’s important to get them dialed in correctly.
Search engine optimization for local search CAN give your small business a serious boost if you know how to take advantage of it.
97% of consumers look online for local businesses.
Many turn to the internet to perform a search as often as once a day.
Each day millions upon millions of searches are performed online by people looking for countless products and or services. Are they finding your business? Do you know which keywords they used to get to your site?
This information can be incredibly helpful for businesses. It can provide feedback as whether or not your website is an oasis or a desert to your visitors. However, without any reporting or monitoring tools installed on your website it can be difficult to know.
Google Analytics for Invaluable Website Data
Monitoring and reporting tools such as Google Analytics and Google Search Console (formerly known as Webmaster Tools) can provide invaluable information. This can include the pages folks visit most to the keywords used to find your site. The data can also act as a roadmap or “cheat sheet” which can help determine how your time, energy and marketing efforts may be best served to reach your target audience.
You can also monitor the performance on any paid/search engine marketing campaigns you may be running such as Adwords or other marketing efforts.
This post updated November 2, 2018
There are a host of reasons why ignoring your business website in favor of you FB page is a bad practice.
Social Media platforms such as Facebook CAN FAIL YOU. So to protect your business/brand, it’s vital to have a website AND to keep it updated.
It’s also important to note: NOT EVERYONE IS ON FACEBOOK!
You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”