Helpful Tips for Vendors & Artists at Craft Fairs and Shows

market and fair vendor booth with cute mason jarsAre you a vendor or artist who participates in Art Shows, Craft Fairs or Holiday Markets? If so, be sure you’re putting your best foot forward with these helpful tips.

Implementing these could benefit you and your customers. And assist in generating more sales before and after your show or event ends.


As vendors and artists prepare their goods for shows, all too often they lack any business acumen. They are void of something as basic as business cards. Things such as any supporting marketing materials and ensuring their website is updated (NOT just your Facebook page) falls to the wayside. This this should NOT be the case.


The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.

Hopefully these tips will help guide you in the right direction moving forward…


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Email Etiquette for Business Communications

email etiquette for business communicationsEmail remains a primary mode for business communications. However, email etiquette very often goes out the window in our informal, over-connected world.  

I for one DO NOT share people’s love of texting. IMHO, is like speaking in grunts and clicks. And it’s why I do not text with clients. Yes, email takes more time, effort and thought. That’s a good thing as done correctly email can reflect professionalism.

 

So below are some tips and info on better business email etiquette. It’s especially important if you are communicating with someone for the first time!
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SEO for Local Searches

local seo info for small businessSEO for local searches has become a cornerstone to maximize organic search visibility.

Ranking well in local searches has become more competitive. So there are fundamentals that need to be implemented and it’s important to get them dialed in correctly.

Search engine optimization for local search CAN give your small business a serious boost if you know how to take advantage of it.


97% of consumers look online for local businesses.
Many turn to the internet to perform a search as often as once a day.


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Is Your Website an Oasis or a Desert?

Each day millions upon millions of searches are performed online by people looking for countless products and or services. Are they finding your business? Do you know which keywords they used to get to your site?

This information can be incredibly helpful for businesses. It can provide feedback as whether or not your website is an oasis or a desert to your visitors. However, without any reporting or monitoring tools installed on your website it can be difficult to know.

 

Google Analytics for Invaluable Website Data

google analytics site monitoring with Google AnalyticsMonitoring and reporting tools such as Google Analytics and Google Search Console (formerly known as Webmaster Tools) can provide invaluable information. This can include the pages folks visit most to the keywords used to find your site. The data can also act as a roadmap or “cheat sheet” which can help determine how your time, energy and marketing efforts may be best served to reach your target audience.

You can also monitor the performance on any paid/search engine marketing campaigns you may be running such as Adwords or other marketing efforts.

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