As much as the Holidays are a wonderful time of year, sadly they can be incredibly wasteful too. However, there are little things you can do to make your Holiday a bit “greener”.
Recycling your wrapping paper and Christmas cards can give you some eco warm and fuzzies. But millions of tons of Christmas cards and wrapping paper can wind up in landfills if they are infused with glitter which is then REJECTED for recycling. Bummer!!
Perhaps get more creative this year and opt for eco-friendly wrapping paper and Christmas cards and more that grow!
I came across a company called Green Field Paper Company. They are based in San Diego, CA and with Seed Paper and Hemp Pear, they create “Eco-Friendly Papers With A Purpose”. They are even a Green America approved business.
Certified B Corporations are leading a global movement to redefine success in business.
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”
With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.
Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business if the claims are false!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
“Each year, communities across the world celebrate Earth Day as a way to increase awareness of environmental issues”
Earth Day is right around the corner on April 22.
It may be viewed as just for “Treehuggers”. However, if you’re a business owner (who wants to make the world a better place with their products or services), then participating in a local Earth Day event could be a golden opportunity to introduce people to the things you offer and or do!
Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.