Why New Project Consultations Are So Important

consultation communicationDo you find yourself with a creative business challenge? Is there a gap with where you are now and where you’d like to be? If so, you may find it necessary to reach out to a creative professional. Ideally they can help close this gap by creating a solution tailored to your needs.

If this pertains to you, then it starts with a new project consultation!

 
New project consultations are an incredibly important part of the design process. They are for the benefit of both the potential client and designer. By gathering relevant info via an initial consultation, they enable designers to determine your needs and best solution moving forward. 

“Hearing is one of our five senses, but listening is an art.”

Continue reading

The Right Way to Request Services from a Graphic Designer

request servicesHave a new design project coming up? Need to request services from a graphic designer?

If you’ve never worked with a creative professional before how you present yourself or business with your initial inquiry matters. And as the saying goes, “you never get a second chance to make a great first impression.”

It goes without saying there’s a right way to request services – that is if you want a designer to want to work with you.

Ideally the following information will provide some tips for the next time you may need to request any services from a creative professional.
Continue reading

Postcards May Again Be Appearing in a Mailbox Near You

red mailboxPostcards may seem like a thing of the past given our digital landscape. However, inboxes are now inundated and filled with marketing emails which can average over 120 per day if not more.

Considering our tendency to hit the delete button due to overload, now may be a very good time to send out a postcard to promote your business. It may allow you to stand out from the crowd!

 

Furthermore, if your audience is local and you are a new business, a postcard could be a great opportunity to introduce yourself to the neighborhood. AND you can include a special promotion to inspire folks to come and pay you a visit so they may see the great products or services you have to offer.


“Email inboxes are full, mailboxes are empty.”


Continue reading

Helpful Tips for Vendors & Artists at Craft Fairs and Shows

market and fair vendor booth with cute mason jarsAre you a vendor or artist who participates in Art Shows, Craft Fairs or Holiday Markets? If so, be sure you’re putting your best foot forward with these helpful tips.

Implementing these could benefit you and your customers. And assist in generating more sales before and after your show or event ends.


As vendors and artists prepare their goods for shows, all too often they lack any business acumen. Sorry for the tough luv folks, but it’s true! They are void of something as basic as business cards. No supporting marketing materials. And/or their website has not been updated (NOT just your Facebook page). None of these should be the case.


The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.

Hopefully these tips will help guide you in the right direction moving forward…


Continue reading