If you find yourself reaching out to a graphic designer, it’s likely because you’re faced with a creative business challenge. There is a gap with where you are now and where you’d like to be. To close this gap – allowing a designer to create a solution tailored to your needs, it starts with a consultation.
Consultations for creative projects are an incredibly important part of the design process. They are for the benefit of both the client and designer. Regardless of the type of services you may require, by gathering relevant info via an initial consultation, it assists in determining what your creative needs may or may not be.
“Hearing is one of our five senses, but listening is an art.”
Postcards may seem like a thing of the past given our digital landscape. However, inboxes are now inundated and filled with marketing emails which can average over 120 per day if not more.
Considering our tendency to hit the delete button due to overload, now may be a very good time to send out a postcard to promote your business. It may allow you to stand out from the crowd!
Furthermore, if your audience is local and you are a new business, a postcard could be a great opportunity to introduce yourself to the neighborhood. AND you can include a special promotion to inspire folks to come and pay you a visit so they may see the great products or services you have to offer.
“Email inboxes are full, mailboxes are empty.”
Ad design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…
Don’t poo poo print entirely!
Just about every town/city etc. has one if not several local print publications – not to mention Visitor’s Guides. All of these present opportunities for you to get your name out there about your business. Many of these publications now have digital versions, so your ad can potentially drive business to online/offline subscribers allowing you to deliver your message to reach the entirety of your audience.
• If you’re a new business, running an ad in local publications to promote a “Grand Opening” is certainly worth considering.
• If you’re an existing business promoting a special event, then running an ad to get the word out is an option too.
• If tourism in a major part of the economy and your industry is some form of hospitality, dining or recreation then advertising in a Visitor’s Guide should not be overlooked.
So don’t completely dismiss or poo poo doing any type of print or magazine publication advertising entirely. The fact is, depending on your type of business or the audience you wish to reach, it may still be a viable option as part of an integrated marketing strategy.
A trusted mechanic will keep your car motoring along smoothly. Designers will essentially do the same with your creative materials and/or website.
Working with a designer as a trusted, strategic partner can embark you and your business on a great long-term relationship.
Odd as it may seem, there is indeed are similarities in the two…
Like the mechanic who wants to protect your car, a creative professional wants you and your business to succeed. And the both have processes in place to achieve that.
If you’ve never worked with a designer before, you likely have questions. Folks are generally unfamiliar with the actual design process – what to expect and how it unfolds.
They may not realize their responsibility when working with a creative professional.
If that’s the case, you’ll likely find the following information quite useful. The list below covers some very common FAQs – frequently asked questions.