You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
You may have that OMG moment where you realize you want a new logo, brochure or website for your business. And want it done ASAP!
With a deadline looming, if you don’t already have a relationship with a graphic designer, you realize you need to find one pronto! However, your project’s desired completion date may not coincide with the availability of the designer you’d like to work with.
In our world of immediate gratification – one where everything is “I want it now”, you’ve hit a log-jam.
If you’ve never worked with a designer before, you likely have questions. Folks are generally unfamiliar with the actual design process – what to expect and how it unfolds.
They may not realize their responsibility when working with a creative professional.
If that’s the case, you’ll likely find the following information quite useful. The list below covers some very common FAQs – frequently asked questions.
I’m a mighty big fan of this big, blue marble we call home. I love the trees and the critters we share it with too. So I get pretty excited when Earth Day rolls around.
This begs to ask the question: are you just into making a buck with your business – or are you looking to make a difference too?