Why You Should Keep Your Website’s Copyright Notice Current

Posted on February 3, 2020 by Barbara Rogers

When it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright on your website can be perceived or reflect business services and products which are old or outdated.
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Is that the message you want to convey to potential customers?

Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”

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Email Etiquette for Business and Personal Communications

Posted on October 31, 2019 by Barbara Rogers

Whether for business or personal, email remains a primary mode of communication. However, email etiquette very often goes out the window in our informal world.

I do not share people’s love of texting. I do so with friends sparingly. But I do not text with clients. With them, it’s email. Email does takes more time, effort and thought – and that’s a good thing. Because done correctly, email can reflect more professionalism.

So below are some tips on better business email etiquette. It can be especially important if you are communicating with someone for the first time! On the personal front, much of this can apply too.
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Helpful Tips for Vendors & Artists at Craft Fairs and Shows

Posted on April 26, 2019 by Barbara Rogers

Are you a vendor or artist who participates in Art Shows, Craft Fairs or Holiday Markets? If so, be sure you’re putting your best foot forward with these helpful tips.

Implementing these could benefit you and your customers. And assist in generating more sales before and after your show or event ends.

As vendors and artists prepare their goods for shows, all too often they lack any business acumen. Sorry for the tough luv folks, but it’s true! They are void of something as basic as business cards. No supporting marketing materials. And/or their website has not been updated (NOT just your Facebook page). None of these should be the case.

The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.

Hopefully these tips will help guide you in the right direction moving forward…

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