Category Archives: Business Development

Understanding a Graphic Designer’s Availability

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I want this done ASAPWith a deadline looming, you suddenly realize you need a new logo, brochure or website for your business.

And you want it done ASAP!

However, if you don’t already have an established relationship with a graphic designer or other creative professional, you’ll need to find one pronto!

That being said, your project’s desired completion date may not coincide with the availability of the designer you’d like to work with.

In our world of immediate gratification – one where everything is “I want it now”, you’ve officially hit a log-jam.
Yes, you can comb the globe for someone who may do your project cheaper. However, that can bring its own host of challenges like time zones and language barriers. But good things ARE worth waiting for. It can reflect a business (or designer’s services) are sought after and in demand with the quality and value they deliver — and that’s a good thing!

Hopefully the following information will assist you in avoiding this pitfall and to plan better in the future. 🙂

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With Canceled Shows Due to Covid-19, How Are Artists Staying Connected with Customers?

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Craft show vendor booth

As someone who looks forward to all the Art Fairs, Shows and Festivals come spring and summer, by now I usually have a long list of all the events I’ll be attending. It’s an opportunity to support artists who’s work I may already own. And to see what else is out there.

Living in and around the front range of Colorado for some time and several years spent in Santa Fe, NM, I’ve had the pleasure of attending countless shows and festivals. However, this year with the Covid-19 pandemic in play, stay at home orders, and canceling of large events and gatherings has put the kibosh on all that. It’s important for everyone to stay safe.

Artists spend countless hours preparing their goods for these events. For many, the sales they make at these shows and festivals may be their income for the year. As small business owners, they bear the brunt of times like these. So to say it’s a bummer that these wonderful creative events will not be happening is an understatement!

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The Right Way to Request Services from a Graphic Designer

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request servicesHave a new design project coming up? Need to request services from a graphic designer?

If you’ve never worked with a creative professional before how you present yourself or business with your initial inquiry matters. And as the saying goes, “you never get a second chance to make a great first impression.”

It goes without saying there’s a right way to request services – that is if you want a designer to want to work with you.

Ideally the following information will provide some tips for the next time you may need to request any services from a creative professional.
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Why You Should Keep Your Website’s Copyright Notice Current

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copyright noticeWhen it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright on your website can be perceived or reflect business services and products which are old or outdated.
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Is that the message you want to convey to potential customers?

Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”

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