Email Etiquette for Business Communications

Posted on January 21, 2019 by Barbara Rogers

Email remains a primary mode for business communications. However, email etiquette very often goes out the window in our informal, over-connected world.

I for one DO NOT share people’s love of texting. IMHO, is like speaking in grunts and clicks. And it’s why I do not text with clients. Yes, email takes more time, effort and thought. That’s a good thing as done correctly email can reflect professionalism.

So below are some tips and info on better business email etiquette. It’s especially important if you are communicating with someone for the first time!
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Keeping Your Website’s Copyright Notice Current

Posted on January 7, 2019 by Barbara Rogers

When it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright notice on your website can be perceived or reflect services and products that are old or outdated.
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Is that the message you want to convey to potential customers?

Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”

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SEO for Local Searches

Posted on December 7, 2018 by Barbara Rogers

SEO for local searches has become a cornerstone to maximize organic search visibility.

Ranking well in local searches has become more competitive. So there are fundamentals that need to be implemented and it’s important to get them dialed in correctly.

Search engine optimization for local search CAN give your small business a serious boost if you know how to take advantage of it.

97% of consumers look online for local businesses.
Many turn to the internet to perform a search as often as once a day.

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Is Your Website an Oasis or a Desert?

Posted on November 19, 2018 by Barbara Rogers

Each day millions upon millions of searches are performed online by people looking for countless products and or services. Are they finding your business? Do you know which keywords they used to get to your site?

This information can be incredibly helpful for businesses. It can provide feedback as whether or not your website is an oasis or a desert to your visitors. However, without any reporting or monitoring tools installed on your website it can be difficult to know.

Google Analytics for Invaluable Website Data

Monitoring and reporting tools such as Google Analytics and Google Search Console (formerly known as Webmaster Tools) can provide invaluable information. This can include the pages folks visit most to the keywords used to find your site. The data can also act as a roadmap or “cheat sheet” which can help determine how your time, energy and marketing efforts may be best served to reach your target audience.