You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
If you find yourself reaching out to a graphic designer, it’s likely because you’re faced with a creative business challenge. There is a gap with where you are now and where you’d like to be. To close this gap – allowing a designer to create a solution tailored to your needs, it starts with a consultation.
Consultations for creative projects are an incredibly important part of the design process. They are for the benefit of both the client and designer. Regardless of the type of services you may require, by gathering relevant info via an initial consultation, it assists in determining what your creative needs may or may not be.
“Hearing is one of our five senses, but listening is an art.”
You may have that OMG moment where you realize you want a new logo, brochure or website for your business. And want it done ASAP!
With a deadline looming, if you don’t already have a relationship with a graphic designer, you realize you need to find one pronto! However, your project’s desired completion date may not coincide with the availability of the designer you’d like to work with.
In our world of immediate gratification – one where everything is “I want it now”, you’ve hit a log-jam.
Ad design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…
Don’t poo poo print entirely!
Just about every town/city etc. has one if not several local print publications – not to mention Visitor’s Guides. All of these present opportunities for you to get your name out there about your business. Many of these publications now have digital versions, so your ad can potentially drive business to online/offline subscribers allowing you to deliver your message to reach the entirety of your audience.
• If you’re a new business, running an ad in local publications to promote a “Grand Opening” is certainly worth considering.
• If you’re an existing business promoting a special event, then running an ad to get the word out is an option too.
• If tourism in a major part of the economy and your industry is some form of hospitality, dining or recreation then advertising in a Visitor’s Guide should not be overlooked.
So don’t completely dismiss or poo poo doing any type of print or magazine publication advertising entirely. The fact is, depending on your type of business or the audience you wish to reach, it may still be a viable option as part of an integrated marketing strategy.