Are you a vendor or artist who participates in Art Shows, Craft Fairs or Holiday Markets? If so, be sure you’re putting your best foot forward with these helpful tips.
Implementing these could benefit you and your customers. And assist in generating more sales before and after your show or event ends.
As vendors and artists prepare their goods for shows, all too often they lack any business acumen. Sorry for the tough luv folks, but it’s true! They are void of something as basic as business cards. No supporting marketing materials. And/or their website has not been updated (NOT just your Facebook page). None of these should be the case.
The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.
Hopefully these tips will help guide you in the right direction moving forward…
When it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright notice on your website can be perceived or reflect services and products that are old or outdated.
Is that the message you want to convey to potential customers?
Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”
As much as the Holidays are a wonderful time of year, sadly they can be incredibly wasteful too. However, there are little things you can do to make your Holiday a bit “greener”.
Recycling your wrapping paper and Christmas cards can give you some eco warm and fuzzies. But millions of tons of Christmas cards and wrapping paper can wind up in landfills if they are infused with glitter which is then REJECTED for recycling. Bummer!!
Perhaps get more creative and opt for seeded, plantable wrapping paper and Xmas cards that grow!
I came across a company called Botanical Paperworks. It’s a bounty of Seeded Paper that Grows. Boy did I hit the proverbial Motherlode!!
They have all kinds of seeded promotional items for all kinds of events and occasions. From greeting cards, wedding invites etc., they have an entire Green Gifts Guide with “Eco-Friendly, Plantable Gifts for All Occasions”. All I can say is yay!!
This post updated November 2, 2018
There are a host of reasons why ignoring your business website in favor of you FB page is a bad practice.
Social Media platforms such as Facebook CAN FAIL YOU. So to protect your business/brand, it’s vital to have a website AND to keep it updated.
It’s also important to note: NOT EVERYONE IS ON FACEBOOK!