B Corp Movement: Redefining Success in Business

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Certified B Corps logo-iconCertified B Corporations are leading a global movement to redefine success in business.

“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”

With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.

 

Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
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Greenwashing: What it is and How it Can Effect Your Business

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greenwashing and your business marketingYou may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.

However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!

 

What Greenwashing Is…

Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!

“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”

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I’d Love to Help You, But I Need Some Info First…

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If you find yourself reaching out to a graphic designer, it’s likely because you’re faced with a creative business challenge. There is a gap with where you are now and where you’d like to be. To close this gap – allowing a designer to create a solution tailored to your needs, it starts with a consultation.

Consultations for creative projects are an incredibly important part of the design process. They are for the benefit of both the client and designer. Regardless of the type of services you may require, by gathering relevant info via an initial consultation, it assists in determining what your creative needs may or may not be.

“Hearing is one of our five senses, but listening is an art.”

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Postcards May Again Be Appearing in a Mailbox Near You

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red mailboxPostcards may seem like a thing of the past given our digital landscape. However, inboxes are now inundated and filled with marketing emails which can average over 120 per day if not more.

Considering our tendency to hit the delete button due to overload, now may be a very good time to send out a postcard to promote your business. It may allow you to stand out from the crowd!

 

Furthermore, if your audience is local and you are a new business, a postcard could be a great opportunity to introduce yourself to the neighborhood. AND you can include a special promotion to inspire folks to come and pay you a visit so they may see the great products or services you have to offer.

“Email inboxes are full, mailboxes are empty.”

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Understanding a Graphic Designer’s Availability

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understanding a designer's availability - ASAP may mean rush chargesYou may have that OMG moment where you realize you want a new logo, brochure or website for your business. And want it done ASAP!

With a deadline looming, if you don’t already have a relationship with a graphic designer, you realize you need to find one pronto! However, your project’s desired completion date may not coincide with the availability of the designer you’d like to work with.

In our world of immediate gratification – one where everything is “I want it now”, you’ve hit a log-jam.

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