When it comes to outdated Copyright info on websites, I’m a bit of a stickler. That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should. Often it’s an oversight. However, an outdated copyright on your website can be perceived or reflect business services and products which are old or outdated.
Is that the message you want to convey to potential customers?
Think of it this way:
“When the decision to stay or navigate away is made in a few seconds, perception is everything.”
Whether for business or personal, email remains a primary mode of communication. However, email etiquette very often goes out the window in our informal world.
I do not share people’s love of texting. I do so with friends sparingly. But I do not text with clients. With them, it’s email. Email does takes more time, effort and thought – and that’s a good thing. Because done correctly, email can reflect more professionalism.
So below are some tips on better business email etiquette. It can be especially important if you are communicating with someone for the first time! On the personal front, much of this can apply too.
I once received an email from an aunt which was written entirely in ALL CAPS. In my email reply, I asked why she was SHOUTING!?
Perplexed by my response, apparently she was oblivious to the fact that writing in ALL CAPS translated in to shouting.
Was she not aware of this? Isn’t this a grammatical given? I guess there was some ‘splaining to do.
Postcards may seem like a thing of the past given our digital landscape. However, inboxes are now inundated and filled with marketing emails which can average over 120 per day if not more.
Considering our tendency to hit the delete button due to overload, now may be a very good time to send out a postcard to promote your business. It may allow you to stand out from the crowd!
Furthermore, if your audience is local and you are a new business, a postcard could be a great opportunity to introduce yourself to the neighborhood. AND you can include a special promotion to inspire folks to come and pay you a visit so they may see the great products or services you have to offer.
“Email inboxes are full, mailboxes are empty.”