Don’t Let Your Website Take a Back Seat to Your Facebook Page

This post updated November 2, 2018

social media failThere are a host of reasons why ignoring your business website in favor of you FB page is a bad practice.

Social Media platforms such as Facebook CAN FAIL YOU. So to protect your business/brand, it’s vital to have a website AND to keep it updated.

 
It’s also important to note: NOT EVERYONE IS ON FACEBOOK!

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B Corp Movement: Redefining Success in Business

Certified B Corps logo-iconCertified B Corporations are leading a global movement to redefine success in business.

“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”

With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.

 

Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
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Greenwashing: What it is and How it Can Effect Your Business

greenwashing and your business marketingYou may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.

However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!

 

What Greenwashing Is…

Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!

“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”

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I’d Love to Help You, But I Need Some Info First…

If you find yourself reaching out to a graphic designer, it’s likely because you’re faced with a creative business challenge. There is a gap with where you are now and where you’d like to be. To close this gap – allowing a designer to create a solution tailored to your needs, it starts with a consultation.

Consultations for creative projects are an incredibly important part of the design process. They are for the benefit of both the client and designer. Regardless of the type of services you may require, by gathering relevant info via an initial consultation, it assists in determining what your creative needs may or may not be.

“Hearing is one of our five senses, but listening is an art.”

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