B Corp Movement: Redefining Success in Business

Certified B Corps logo-iconCertified B Corporations are leading a global movement to redefine success in business.

“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”

With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.


Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?


“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values”


Learn About Greenwashing…

Greenwashing is the practice of making misleading or unsubstantiated claims about the actual environmental benefits of a product, service, technology or company. It’s not a good practice and can have negative impacts on your business. B Corps helps consumers navigate these often murky waters by recognizing the difference between a good company and  “good marketing”.

So if you’re a company or business who’s all about your own agenda, and simply focused on making a buck rather than making a difference, you may be turning away a significant portion of your audeince.


Certified B Corps Brands You May Recognize

If you recognize any of the brands below – or own or utilize any of their products, then you are more familiar with B-Corporations then you may realize. And that’s a good thing! Visit their websites and you will likely see the Certified B Corp icon displayed within the site.

You can now add the likes of Athleta (a popular women’s active clothing line) to the Certified B Corp list too.

b-corp certified logos


Consumer awareness:
Consumers have become much more aware of how and with who their dollars are spent – wanting to know who you are and what you stand before they’ll buy anything from you. Making a buck these days is more than just having a great service or product. It’s about you make people feel when they recognize your brand. Ideally you’ll want to have a positive impact and leave a legacy.


B the Change Campaign

“Utilizing the power of business to solve social and environmental problems.”

Certified B Corporations must meet rigorous standards. And to recognize and reward those using business as a source for good, B Corps across the world are now launching the #BtheChange campaign. Check out this video to learn more about B Corporations and their incredible mission, and then join them at BtheChange.com! You can also follow them on Twitter at twitter.com/BCorporation. If your business is interested in becoming a Certified B Corporation you may learn more here.


Triple Pundit: People, Planet, Profit

On a similar note, you may also want to check out Triple Pundit which is a “new media company for highly conscious business leaders”. The foundation of their philosophy is based on the triple bottom line – People, Planet & Profit for responsible business.

The triple bottom line “argues that economy, environment and society are inseparably related and an understanding of all three is critical to long term profitability”.

Their website is worth a visit for sure as it has grown into a very well-read site on ethical, sustainable and profitable business. It’s loaded with great content well worth sharing. The Triple Pundit Community is indeed diverse – with those who are also utilizing the power of business for good!


eco-conscious graphic designer barbara rogersWritten by Barbara Rogers of Future Primitive Graphics. Graphic Designer and Nature Inspired Art photographer visually enhancing client’s print and digital media. Creatively collaborating with those who genuinely want to make the world a better place.