advertising design as a creative business marketing solution
Advertising design is a form of visual communication. It’s a creative business marketing solution which is intelligent, delivers your message, connects with your audience and is ultimately focused on driving sales and or leads. Ads should be memorable and create brand awareness around your business, product or service.
Whether it’s for a print publication, digital publication or web banner display ad, the ad space format (horizontal vs. vertical) along with the product or service you’d like to promote and the supporting imagery will ideally work together in creating the most effective design and messaging result.
magazine advertising design for print publications
From National magazines to trade and hospitality publications such as Visitor’s Guides (enticing you to visit their Spa, Bed & Breakfast or Restaurant) — magazine advertising may still be a viable option for your business.
A magazine advertising campaign can be part of an integrated marketing strategy. It can allow you to promote your business, products and services or special offer and reach the entirety of your audience.
If you’re considering running and ad in a publication, this will help with what info would be required:
• Name/type of publication – newspaper, magazine, trade publication, visitor’s guide etc.
• Ad sizing – vertical or horizontal – and specs (your ad rep will have this info)
• Will the ad be color or black and white?
• Deadline date for the ad
The ad itself – what you’d want to include so the design may be created:
• Your business logo
• A clear headline/message or offer you want to promote
• Supporting text and images/photos
• Your contact, location and website info
• Promo code (optional)
Note: Less is more when it comes to an effective ad design. Too much clutter and your message gets lost!
ad design for digital publications
Many publications now offer digital versions of their publications for viewing on iPads, tablets and other mobile devices. If this is an option, you may also want to place your ad in the digital version too. It could further expand your reach. Do note: their are different ad specifications for digital publications.
Know your audience…
An important note to keep in mind is that not everyone prefers to use a digital device for viewing publications. Imagine a Doctor’s office without any magazines to leaf through? People still love the tangible feeling of printed materials within there hands! So do not exclude or alienate these folks from your customer base or audience.
Considering an ad design for a magazine or other publication?
Get started with a new project inquiry here
With over 17 years of print advertising design experience – ads appearing in National Magazines, Trade Publications, Hospitality/Tourism, Visitor’s Guides and local Newspapers, Future Primitive Graphics can create a visually compelling ad for your business!