Wondering what print collateral is?
Basically, print collateral materials are a collection of printed “leave-behind marketing materials”.
They can be utilized to support the product, service or event your company or business may be trying to promote.
Print collateral materials are part of a company’s marketing and advertising assets
In today’s competitive landscape, you need to provide supporting information about your company’s products or services. Your business success may depend on how well you communicate what you have to offer. Printed materials give folks something tangible to read over. With the right information, it can assist towards closing a sale.
Printed collateral materials come in a vast array of sizes and formats. So depending on your needs, budget or promotion, there are many options available. Also worth noting, with digital printing, you no longer have to print vast amounts which can save you $$. And it avoids unnecessary paper waste.
Print Collateral materials can include:
- Leaflets and pamphlets
- Direct mail postcards
- Business cards and letterheads
- Pocket presentation folders
- Thank-you cards
- Posters and fliers
- Sales sheets and more
Do you still need print collateral materials?
Depending on the industries you serve and where you choose to promote your business or services, in some form, the answer is likely yes.
Imagine you are participating in a trade show or other public facing event. If your booth is a blank slate, it’s going to be pretty unappealing to attendees. However, if you doctor things up with a select group of printed materials that folks can take with them, it will be much more of a visual reminder of who you are.
Furthermore, you can get creative without breaking the bank. Perhaps instead of a big brochure, you do something smaller like a rack card – which can double as a mini-brochure. Plus they make great little stands that these fit perfectly in without taking up too much real-estate on your table.
Another option is a postcard. With varying sizes available, these too can double-duty as they provide more surface area to incorporate info and images about your business.
Overall, with digital printing, you no longer have to have mass quantities printed so that can greatly reduce your costs. That way you’re not left with a bunch of materials you cannot repurpose.
So while that big bowl of candy on your table may be enticing to folks, it will do little to remember you by. You could do stickers to change things up. But at the very least, you’ll want to have business cards. And it’s amazing how many businesses at events don’t have these available!!
At least have Business Cards – YES, they still matter
As mentioned above, at the very least you should have business cards. They are inexpensive, can make a nice statement allowing you to be more memorable and are still a worthy investment.
Depending on your business and budget, you can get super creative with business cards too. Attending an art show over the holidays, a vendor who made jewelry out of old guitar strings had his business card in the shape of a guitar pick! It was so unique!
A professionally created business card should include your logo/identity, the services you provide and your contact info at the very least. Your website address is a good idea too. And perhaps a relevant social profile link (if applicable).
So yes, business cards still matter! You just never know when – or where someone will ask you for your business card. So keep a little stash with you at all times 🙂
“Many businesses may be moving away from creating any printed materials at all, but depending on your industry and target market, printed materials may still be necessary to reach the entirety of your audience and as a viable part of an integrated marketing strategy for your business.”
Print Is Still Alive…
Despite popular belief, print is NOT dead!
Look around you. Visually communicating your message via different forms of printed collateral materials is very much alive! Truth be told, a diverse marketing strategy still utilizes some types of printed collateral materials.
Company’s may have chosen to scale back on creating some items or their printed quantities reduced. They may have been replaced by a company’s website or perhaps a .pdf brochure you can download over a printed version. But give folks an option. Because not everyone wants to view a brochure via a digital device such as a tablet or smartphone!
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. Creatively collaborating with those who genuinely want to make the world a better place with their products or services.