website maintenance services
Your company’s website is like a digital calling card. It’s a central hub, asset, business tool and investment. So it’s important not to neglect it.
With 89% of customers searching the web prior to making a purchasing decision, your site is often the first interaction they may have with your business.
Keeping your site updated ensures it makes the best first impression on visitors. Plus search engines such as Google tend look more favorably upon websites which are updated on a more frequent basis.
a stale website can reflect negatively on your business
A stale or unattended website left “adrift” for months or years can reflect negatively upon your business. It can project that you’re taking a passive approach to your livelihood and the reason you’re not getting as many calls or leads. From a Search Engine Optimization perspective, neglecting your website for long periods has negative impacts as well.
It’s a misconception to think a website should remain the same indefinitely!
A website’s purpose is to share information on your products or services and to engage prospects. Ideally this generates sales and leads. It’s a “living project”. So to remain competitive, it requires a steady source of “fresh food” for both your viewers and search engines alike. Doing so also allows it to continue to provide value to your visitors and customers.
By keeping your site properly updated, folks can easily find information upcoming events or special promotions you may be offering. Be sure to make the information prominent and easily accessible! Think Happy Hours, Fairs, Trade Shows, New Products, Services etc.
- Updating or adding new text to your site
- Updating or adding new images/photos to your site
- Adding new pages to your site
- Upcoming special events listings
- Update Copyright or contact info
- Site maintenance or updates as per request*
WordPress website maintenance services
If your website is running on a platform such as WordPress, consistent maintenance can ensure your site or blog is working properly.
You’re staying current with the latest version of WordPress. These often contain security updates to safeguard your site. Database back-ups are performed on a regular basis to prevent any content loss. AND your plug-ins (which allow for additional functionality) are kept updated as well.
- Adding or updating content such as text or images
- Adding new pages or posts to your site/blog
- Update WordPress to the latest release/version
- Update your WordPress plug-ins (checking for any conflicts)
- Install aproppriate WP SEO plug-in & optimize content
- Set-up or perform database back-ups to prevent any content loss. YES, this can happen!!
neglecting your website in favor of Facebook could be alienating customers
The fact is, not everyone is on Facebook as they don’t want to deal with all the fluff and chatter! So if you’re not keeping your website updated, you could be alienating an entire segment of your customers. Remember, your website is your main business hub. Don’t leave folks in the dark or assume they will go to your Facebook page for info.
website maintenance retainer agreements
Have ongoing website maintenance needs but no time or knowledge to perform updates yourself? Then a
monthly retainer may be perfect for you. It’s for business owners or professionals who require ongoing updates or maintenance for their site or blog. Learn more about Retainer agreements, how they work and their benefits.
Whether it’s a static website or a CMS – (Content Managment System) platform like WordPress, websites are a business tool. And in order to remain competitive, they require ongoing updates and maintenance for optimal performance. Learn more about the importance of website maintenance here.
The best intentions aside, often business owners find that they are ill-equipped to properly maintain their website on their own as it takes more time and effort than they realized — time that could be best spent on their actual business.
Future Primitve Graphics can tend to your site maintenance so you don’t have to!
“A website is never a finished product; it needs consistent maintenance if you want to remain competitive and credible to your customers.”
Is your website long overdue for some maintenance?
Get started with a new project inquiry here
*Website Maintenance notes: Websites are updated, managed and maintained based on individual needs. However, Future Primitive DOES NOT manage Social Media channels such as Facebook, LinkedIn etc. nor does it monitor or respond to your Blog comments etc.