website maintenance and updates services
“A website is never a finished product; it needs consistent maintenance if you want to remain competitive and credible to your customers.”
Your company’s website is like a digital calling card. It’s a central hub, asset, business tool and investment. So it’s important not to neglect it.
With 89% of customers searching the web prior to making a purchasing decision, your site is often the first interaction they may have with your business.
Keeping your site updated ensures it makes the best first impression on visitors. Plus search engines such as Google tend look more favorably upon websites which are updated on a more frequent basis.
a stale website can reflect negatively on your business
A website’s purpose is to share information on your products or services and to engage prospects. You continue to provide value to your visitors and customers. Ideally this generates sales and leads. As a website is “living project”, to remain competitive it requires a steady source of high-quality “fresh food” for your viewers AND search engines.
It’s a misconception to think a website should remain the same indefinitely! By keeping your site properly updated, folks can easily find information upcoming events or special promotions you may be offering. Be sure to make the information prominent and easily accessible! Think Happy Hours, Fairs, Trade Shows, New Products, Services etc.
A stale or unattended website left “adrift” for months or years can reflect negatively upon your business. It can project that you’re taking a passive approach to your livelihood and the reason you’re not getting as many calls or leads. From a Search Engine Optimization perspective, neglecting your website for long periods has negative impacts as well.
General website maintenance services can include:
- Adding new/updated text to your site
- Creating/adding new web pages or blog posts
- Updating existing pages with images or photos
- Upcoming special events listings
- Update Copyright or contact info
- Check website load speed and test for Mobile friendliness
- Site maintenance or updates as per request*
WordPress website maintenance and management services
If your website is running on a platform such as WordPress, along with the services listed above, consistent maintenance can ensure your site or blog is secure and working properly.
You’re staying current with the latest version of WordPress. These often contain security updates to safeguard your site. Database back-ups are performed on a regular basis to prevent any content loss. AND your plug-ins (which allow for additional functionality) are kept updated as well.
- Update WordPress to the latest release/version
- Update installed WordPress plug-ins (checking for any conflicts)
- Install WordPress Yoast SEO plug-in and search optimize site content
- Set-up or perform database back-ups to prevent any content loss. YES, this can happen!!
neglecting your website in favor of Facebook could be alienating customers
All too often business owners simply post new information to their Facebook page rather than their actual business website. They may not have the technical expertise or knowledge to do otherwise. So this is the quick, easy and cheaper way to get new info about their biz out there. However, what may seem cheaper/easier to you initially may not be convenient for your customers. So this could be costing you more in the long run.
Your Facebook page is a marketing tool whereas the goal is to drive potential customers to your business asset – which is your website. The fact is, NOT everyone is on Facebook! So if you’re not keeping your business website updated with current/relevant info, you could be alienating an entire segment of your audience. Remember, your website is your main business hub!
website updates work in support of your SEO
Search engines such as Google tend look more favorably upon websites which are updated on a frequent basis. So keeping your site updated and visually enhancing it with new creative content not only ensures it makes the best first impression on visitors, it keeps search engines coming back to your site as well.
As part of your online marketing strategy, effective SEO is an ongoing process — one that is essential if you want your business to remain competitive.
retainer agreements for ongoing website updates
Business owners often find they are ill-equipped to properly maintain their website on their own. The best intentions aside, it takes more time and effort than they realized. This is valuable time that could be best spent doing what they know which is running their actual business.
So if you have ongoing website/blog updates needs but no time or knowledge to perform these tasks yourself, then a monthly retainer may be perfect for you. Learn more about Retainer agreements, how they work and their benefits.
Could your website benefit from some maintenance or updates?
Get started with a new project inquiry here
Future Primitive can tend to your WordPress website maintenance and updates so you don’t have to!
*Website Maintenance notes: Websites are updated, managed and maintained based on individual needs. However, Future Primitive DOES NOT manage Social Media channels such as Facebook, LinkedIn etc. nor does it monitor or respond to your Blog comments etc.