updates to your website: why "freshness" matters
A website is a living project and you need to feed it with fresh food!
Like the world around us, the Internet is always in a process of change. It's a "living project" where "content is king". And you could say that the Google have fickle taste buds — justifiably so. They need a reason to come to your site and they like "fresh food" that's high quality and relevant. So if you're sporting the same old info while your competitors are giving customers something new and fresh, then they will likely be coming up at the top of the page for an Organic Search Query instead of you!
With that,
keeping your site updated and maintained along with ongoing Search Engine Optimization (SEO), matters more than you realize — especially for small businesses. The misconception that a website is a one time set-it and forget-it thing is just that. The truth being, unattended websites left "adrift"
for months at a time ultimately yield very poor performance which ultimatley cost businesses sales.
The Freshness Factor:
10 Illustrations on How Fresh Content Can Influence Rankings
blog posts: say it with relevance & say it often
If your site contains a blog, it provides countless opportunities for you to share newly aquired knowledge with your audience. And it enables you to engage with them by "being social" as well. The trick is to say what you have to say with relevance — making sure the post itself has been properly optimzed (there are ways to do this correctly) and by all means, share great content often!! Think of your blog-posts as high-quality "nourishment" that is being consistently fed to your site and it can do wonders for your "inbound-marketing".
"Creating remarkable content is one of the core components of inbound
marketing, and one of the best ways to generate a steady flow of fresh
content is by publishing a business blog."
let folks know about new products & services you offer
This is a great way to add updated, relevant, fresh content to your website. Tell people about it! Let customers know about the new products or services you offer. You can utlize images, photos and product descriptions. It could be a great way to share a Speical Offers that may peak their interest.
web maintenance: like an oil change for your site
Does your copyright still say 2006 or worse - 1999? Has your contact info, email address or your physical address changed?
Time to UPDATE! Savvy consumers have come to recognize these little details and you'd be surprised how quickly they may click away in favor of a competitors site with more up-to-date info.
You change your oil every 3000 miles. So consider, at the very least, updating your static site on a quarterly basis. Updating your website with relevant content on a consistent basis is incredibly important to your target audience and the Search Engines alike. Doing so helps build credibility for your biz, shares information with your existing and potentially new customers and overall can be a positive reflection of the business itself. This in turn can ultimately drive more traffic, sales and conversions to your site. Who doesn't want that?
Need to update your website but no time to do it yourself?
Let future primitive help you!
Future Primitive offers client website & blog maintenance based on their individual needs - weekly, monthly or quarterly.
Please utilize this downloadable Website Maintenance Request Form as an helpful guide.
• Search Engine Optimization (SEO) — Increase your search visibility with a well-optimized website.
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