web banners for online advertising campaigns
Much like conventional print advertising, web banner ads come in many different shapes and sizes. Depending on what you're offering and where you plan on advertising may determine which size or format may be the best for your promotion. Future Primitive can create
your web banner in any size that your require for your online advertising campaign.
What you need to know:
You'll want your offer to be clear and to include a "call to action" button so that potential customers know what to do — don't assume! You want to avoid any "unspervised thinking".
With a very
short window of time to get someone's attention, make sure your offer is clear! Furthermore, you'll ideally want some type of "landing page" that takes people directly to your offer which supports your web banner and is part of an effective online advertising campaign.
Why a "Landing Page"?
We live in an era of short attention spans and immediate gratification. If you think simply getting people to your website homepage where they have to search for your offer after they have clicked on your ad is a good practice, THINK AGAIN! You want to get them to your offer asap — hence a landing page.
YOU DO NOT SIMPLY WANT TO SEND CUSTOMERS TO YOUR HOMEPAGE FROM YOUR AD!!
what's on the other side of your ad click?
If you're considering doing a bit of online advertising via web banners and or a PPC (Pay Per Click) campaign, where you take people after they've clicked on your banner or ad is incredibly important. Making folks have to search for your offer once they get to your site will likely lead to a frustrated customer and a speedy exit losing a potential sale. Enter the "landing page".
Landing pages "are used to convert visitors into leads by completing a transaction or by collecting contact information from them". A landing page may be an existing page within your website that supports your ad offer or it may be a uniquely designed page that looks a bit different from your site pages. Whichever the case may be, you do not want to lead a potential customer on a wild goose chase within your site to find your offer!
Landing pages should be very clear with several key elements:
Another consideration is having two different versions of both your ad & landing pages set up for
"A" & "B" testing to gauge which ones may be performing better & which you may need to tweak.
Note: A, B testing is also an effective method for your Email Marketing campaigns — testing subject lines and content to see open rates and CTR (click thru rates) etc.
Looking to promote a special offer with a web banner ad?
Let future primitive assist you with your online ad campaign!
• Web Design — Considering your business needs for a website.
• Search Engine Optimization (SEO) — Increase your website search visibility.
• Local Search — Geo-targeting your business listing for local searches & customers.
• Print Media & Advertising
— For a combined, integrated marketing strategy.