I once received an email from an aunt which was written in ALL CAPS. In my email reply, I asked why she was SHOUTING!?
Perplexed by my response, apparently she was oblivious to the fact that writing in ALL CAPS translated in to shouting.
Was she not aware of this? Shouldn’t it be a given? I guess there was some ‘splaining to do.
Making a Point with a Word or Two in All Caps
Writing certain words in ALL CAPS is more often than not to make a point or perhaps emphasize something significant. Makes sense right?
You see it on printed materials such as headlines within newspapers or magazines etc. You see it within emails, on select content on websites as well.
However, have you ever seen an entire magazine or newspaper article written in all capital letters? Or a website who’s text is written in ALL CAPS? Unlikely. And there’s a reason. Not only is it hard on the eyes to read, it comes off as if you are shouting. It’s ugly grammatically and who wants to be yelled at on paper or digitally?
Be Professional with Business Communications
If you are communicating for business purposes (especially digitally), writing in ALL CAPS comes off even worse. Sounding pissed-off via an email with all the letters in uppercase isn’t pretty! Who wants to be on the receiving end of that? Yet it’s amazing how many folks do this. Somehow they think that their entire message needs to be emphasized which is completely unnecessary.
Have something important to say? Do so with grace and professionalism. This IS business after all. Utilize some email etiquette. All uppercase letters for a word or two is totally ok. But the whole sheebang – no bueno!
Seriously people, you need to respect folks on the other end of your communications. Think before you type and send. Trust me, if you think you’re getting their attention, you’re not. They will simply tune you out!
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.