SEO services – organic and local search engine optimization to increase your online visibility
“Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.”
SEO is an essential component to a company’s online presence and success. Search engine optimization allows you to build up natural, organic traffic from search engines – traffic that you won’t have to continuously pay for.
Search engines algorithms and ranking factors are constantly changing. As part of your online marketing strategy, effective SEO is an ongoing process — one that is essential if you want your business to remain competitive.
Without SEO you may need to invest heavily into online advertising, relying on paid ads to bring you traffic. And if not monitored closely, paid search campaigns can be costly without the desired results.
maximizing your web presence
SEO may not be rocket science, but what you don’t know can hurt you. Being invisible online could be costing your business lost sales or leads! Thus, investing in Organic and Local traffic can be a great way to utilize your marketing dollars.
Future Primitive specializes in maximizing your web presence and increasing your online search visibility via Organic and Local Search. It works with you to address your specific SEO needs as it relates to your business.
- Audit of existing site for usability and Search Engine Visibility
- On-page SEO assessment: relevant keyword phrases and text content
- Optimize existing online properties/domains for those lacking SEO
- For WordPress sites, install appropriate SEO plug-in and optimize
- Local SEO – Google My Business & optimizing listings for Local Search
- Monitor website performance data & traffic via Google Analytics
- Develop long-term strategies for increased Organic Rankings
beyond keywords: think Topics, Value and High-Quality content
Knowing which keyword phrases to target for your business is incredibly important. However, keyword phrases consumers now utilize in their searches have become more complex. Modern search engines are now focusing more on topics, rather than single keywords in search results. Thus your page text content needs to be relevant, offer value and be high-quality to address consumers topics – offering answers or solutions to their questions.
search engine marketing (SEM) in support of your SEO…
Search Engine Marketing (SEM) including web banners and Adwords/PPC (Pay Per Click) campaigns can be part of an integrated marketing strategy to initially drive traffic to your website and promote your business or offer.
Paid search marketing may be great in providing quick initial results. It can also be very expensive if your campaigns are not monitored closely! However, you won’t get any more visitors as soon as you stop paying for your ads and they are no longer visible.
Do note: Long term, Organic SEO provides far better results – which is built-up over time, are longer lasting – and is actually a much wiser investment.
*SEO Disclaimer: SEO is an Art Not a Science. It shoud be part of an online marketing strategy. And many things can affect how appealing or unappealing your site may be to Search Engines and or customers. Poor site structure, navigation, usability, long page load times, no mobile presence, lack of or no new relevant content, not targeting the correct keywords/phrases are to name a few. And Google’s algorithms are constantly changing which over time, can and do affect Organic Search results. SEO is necessary to rank in Search Engines but it’s a “Marathon NOT a Sprint”.