SEO services – to increase your organic and local search visibility
“Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.”
SEO is an essential component to a company’s online presence and success. Search engine optimization allows you to build up natural, organic traffic from search engines – traffic that you won’t have to continuously pay for.
Search engines algorithms and ranking factors are constantly changing. As part of your online marketing strategy, effective SEO is an ongoing process — one that is essential if you want your business to remain competitive.
Good SEO takes time. It’s not an overnight or one time set-it and forget-it thing. However, without SEO you may need to invest heavily into online advertising, relying on paid ads to bring you traffic. And if not monitored closely, paid search campaigns can be costly without the desired results. Thus, investing in Organic and Local search traffic can be a great way to utilize your marketing dollars.
SEO for local business
97% of consumers look online for local businesses.
Many turn to the internet to perform a search as often as once a day.
This compelling statistic alone makes the case for a local SEO investment. It’s also reason enough for any local business to seriously consider their need for professional local SEO expertise.
If you are a local business serving local customers, be sure to claim and set-up your Free Google My Business Listing. It’s absolutely crucial if you want be found in local searches and on Google maps. Ranking well in local search has become far more competitive and SEO is NOT a ‘one-size-fits-all’ thing.
However, in the digital landscape we now occupy, being invisible online could be costing your business lost sales or leads.
maximizing your web presence
Future Primitive specializes in maximizing your web presence and increasing your online search visibility via Organic and Local Search. It works with you to address your specific SEO needs as it relates to your business.
- Audit of existing site for local/organic Search Engine Visibility
- On-page SEO assessment: keywords, supporting text and imagery content
- Optimize existing online properties/domains for those lacking SEO
- Analyze site structure and navigation in support of SEO for improved usability
- For WordPress sites, install Yoast SEO plug-in, optimize pages and posts
- Local SEO – Google My Business – optimizing listings for Local Search
- Develop long-term search strategies for increased Organic Rankings
- Monitor website performance traffic/data via Google Analytics and related SEO tools
Knowing which keyword phrases to target for your business is incredibly important as part of your search engine optimization strategy. However, keyword phrases consumers now utilize in their searches have become more complex. Modern search engines are now focusing more on topics, rather than single keywords in search results. Relevancy works in support of your search rankings. Thus your page text content needs to be high-quality and offer value to address consumers topics with answers or solutions to their questions.
SEM (search engine marketing) in support of your SEO…
Search Engine Marketing (SEM) including web banners and Adwords/PPC (Pay Per Click) campaigns can be part of an integrated marketing strategy to initially drive traffic to your website and promote your business or offer.
Paid search marketing may be great in providing quick initial results. It can also be very expensive if your campaigns are not monitored closely! However, you won’t get any more visitors as soon as you stop paying for your ads and they are no longer visible.
Do note: Long term, Organic SEO provides far better results – which is built-up over time, are longer lasting – and is actually a much wiser investment.
SEO and keeping your website updated go hand-in-hand
Search engines such as Google tend look more favorably upon websites which are updated on a frequent basis. So keeping your site maintained and updated ensures it makes the best first impression on visitors.
Your company’s website is like a digital calling card. It’s a central hub, asset, business tool and investment. So it’s important not to neglect it. Learn more about website maintenance services here.
Could your website benefit from some SEO?
Need assistance with your local business listing?
Get started with a new project inquiry here
*SEO Disclaimer: SEO is an Art Not a Science. It shoud be part of an online marketing strategy. And many things can affect how appealing or unappealing your site may be to Search Engines and or customers. Poor site structure, navigation, usability, long page load times, no mobile presence, lack of or no new relevant content, not targeting the correct keywords/phrases are to name a few. And Google’s algorithms are constantly changing which over time, can and do affect Organic Search results. SEO is necessary to rank in Search Engines but it’s a “Marathon NOT a Sprint”.