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Focus on creating quality content — allowing you to rank higher in Organic Searches increasing your online visibility!

SEO: search engine optimization — why it matters

“Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.”

on-page SEO for organic search
If your eyes glaze over at the very mention of SEO, you're not alone! It's still a grey area for many. SEO (search engine optimization) is the means by which Search Engines and your customers find your website. And if your site has not been optimized, it's highly unlikely people will find you at all!

As keywords drive customer's searches, business owners should have an idea of relevant keywords
they wish to target and content to support them.

Keep in mind: “Search Engine Optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users,
not search engines.”

on-page SEO vs. off-page SEO

Two primary componenets associated with SEO are: On-page SEO for Ogranic Search & Off-page SEO. On-page SEO ideally should offer relevant, helpful, well-structured content. However, as part of your inbound marketing strategy, you'll ultimately get more leverage by having links from other sites to yours — which in essence supports your Off-page SEO and they work together.

“On-page optimization creates relevance, while building inbound links generates authority”

Think of it as:
“On-page SEO is like your Resume and Off-page SEO are like your References”

SEO & content marketing

While the fundamentals of good SEO are essential, however SEO is no longer about just ranking for a few select keywords. It's about content that talks, walks, and thinks like the consumer– and answers every possible question or need they have. (Content Marketing). So as Content remains King having a content marketing stratgey in place needs to be considered. And one of the best ways to generate a steady flow of fresh content is by publishing a business blog.

Google may be able to put you in front of people — but it's up to your content to deliver!

SEO for local search: local business listings

If you are a local business and have not utilized your local business listings especially on Google My Business, Bing Places for Business and Yahoo! Local — among others, you are missing out and likely not reaching your local audience!! These are powerful listings — which when set-up and optimized correctly can potentially shoot your business to the top of the page of a customer's Organic Search query!

Claiming, setting up and correct optimization of local business listings is vital - especially if you are serving local customers!

SEO is part of a strategy - it's a “marathon NOT a sprint”

Both On-page and Off-page SEO are part of a strategy and in essence “a function of the rest of your Online Marketing efforts”. Understand that SEO is ongoing. It's not a one time set-it and forget-it thing. Getting to the top of page one on Google is one thing. Staying there in another one entirely!! Understand that the combination of an effective strategy will likely deliver the business results you wish to achieve!

“A good search engine optimization strategy will help you to get high rankings that deliver targeted visitors to your website. The time and effort associated with SEO
are a wise investment.”

maximizing your website's visibility

Can Your Business Afford Not to be Found?
• Not sure if your existing website has been properly optimized?
• Don't know which keywords you should be targeting?
• No quality content consistently added to your site?
• Or are you considering a new website for your business?

on-page SEO for organic search
Specializing in On-page SEO for Organic Search to increase your online visibility and SEO for Local Search, Future Primitive offers solutions to meet your SEO needs rather than a "package of services" you don't require.

Contact Future Primitive to learn more >>

Keep in mind that even the most visually sophisticated website won't attract customers or generate business if it can't be found.

*SEO Disclaimer: SEO is an Art Not a Science. Many things can affect how appealing or unappealing your site may be to Search Engines and or customers. Poor site structure, navigation, usability, long page load times, lack of or no new relevant content, not targeting the correct keywords/phrases are to name a few. And Google's algorithms are constantly changing which can and do affect Organic Search results.