If you are faced with a creative business challenge there is likely a gap with where you are now and where you’d like to be. To close this gap and create a solution tailored to your needs, it starts with a consultation.
Is your car acting up? Do you need to pay the Doc a visit due to injury or illness? In each case, both the mechanic and the Doc will ask you important questions about you or your car’s “symptoms”. They need to gather preliminary information to get to the root of your particular situation and what the best solution may be to resolve it.
If you require graphic design, SEO or say website maintenance services, by asking relevant questions via an initial consultation, it assists in determining what your creative needs may or may not be.
“Asking good questions promotes engagement, builds relationships and gives deeper insights into a customer or prospect’s needs.”
Picture the Following Scenarios:
You go to a Doctor because you are not feeling well.
To determine what ails you and what the best course of action will be to get you healthy again, the Doc asks you a series of questions like:
• Are you coughing?
• Does your throat hurt?
• Do you have a fever?
• Body aches and pains?
The Doc is gathering relevant, important info so he can provide you with a viable solution. One that best addresses you current condition – aka a diagnosis. He’s identifying the nature of the illness or condition by an examination of the symptoms.
You go to a mechanic because your car appears to be making a funny noise among other things. Just like the Doc, the car mechanic begins to ask you a series of questions to best determine what the problem is. This way he can determine what needs to be fixed in order to get your car running smoothly once again.
New project consultations work in a similar way. They allow the creative to learn more about you and your project’s objectives, diagnose and best address your needs.
Project Consultations Can Save You Money
Say you notice a decrease in sales calls or leads coming from your website. As this is your primary marketing tool, the drop is cause for concern. Your first thought may be that you need a new website.
However, it may not be the case at all. That is unless your site is never updated or is not mobile friendly. But if you have been tending to your site regularly (and you should), your site may just need some search engine optimization. SEO is still an investment. But a lot less than a whole new site that you did not need!
Do note: more often than not, most studios offer an initial consultation which is complimentary. The length of time may vary – but you’re still getting a freebie!
Consultations Can Be Incredibly Beneficial
Like the Doc and mechanic, gathering some initial information before a consultation is a necessity. It’s to get a sense of who you are along with the creative services you may require for your business. They can help dial in the products or services you may want to promote. And the different media channels you’d like to utilize to do so.
Another note is, there may be aspects of your project you have not considered. However, they are incredibly important and should to be taken into account before a project may commence. This gathering of info can assist in the best approach to reach a successful solution. As such, project consultations can be incredibly beneficial.
Are You a Good Fit for Each Other?
Most creatives have different processes to determine whether or not they may take on a given project. This can be determined during the info intake process. And it can define whether or not you may be a good fit for each other. Which is a good thing to figure out early on.
So if a creative you’d like to work requires an initial consultation, do not balk at doing so. Know that the intentions on both sides are for the best.
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. Creatively collaborating with those who genuinely want to make the world a better place with their products or services.