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magazine advertising to promote your business
From high-end National magazines to trade and hospitality publications such as Visitor’s Guides (enticing you to visit their Spa, Bed & Breakfast or Restaurant) — magazine advertising may still be a viable option for your business.
A well-designed magazine advertising campaign can be part of an integrated marketing strategy. It can allow you to promote your business, products and services or special offer and reach the entirety of your audience.
ad design is a creative business marketing solution
Advertising in printed publications is a form of visual communication - but it's more than just a pretty picture. Regardless of the publication, magazine advertising design is a creative business marketing solution which is intelligent, delivers your message, connects with your audience and is ultimately focused on driving sales and or leads.
The type of publication you've chosen to advertise in (whether it's local, regional or national), the ad space format (horizontal vs. vertical) along with the product or service you'd like to promote and supporting visual imagery will work together in creating the most effective design. Ultimately, a magazine ad should be memorable and create brand awareness around your business.
ad design for digital publications
Many publications now offer digital versions for viewing on iPads and tablets. If this is an option, you may want to place your ad in the digital version too. It could further expand your reach.
However, an important note to keep in mind is that not everyone prefers to use a digital device for viewing. People still love the tangible feeling of printed materials such as magazines within there hands! So do not exclude or alienate these folks from your customer base. This is espeically important if you advertise in local publications.
With over 17 years of print advertising design experience, ads appearing in National Magazines, Trade Industry Publications, Hospitality/Tourism, Visitor's Guides and local Newspapers, Future Primitive can create a visually compelling ad for your business!
Considering a new ad design? How to get started
Do not overlook the power and potential of a great ad!