logo design: is your business identity recognizable?
A custom business logo design can be a critical factor for your branding as well as establishing your identity and credibility.
It's part of a business
strategy that can help define you and your business to the outside world. You want a design that is going to be unique to you by properly representing your company and ensuring that you're consistent and recognizable across all media. And when you consider over time the spectrum of materials your logo will appear on, you realize that a professional logo is a worthy investment in your business.
the creation of a logo design
There are details in creating a logo that transcend understanding the client's vision and target market which warrant a true design professional and why you want someone qualified in their field. One who understands which fonts to use and why — uppercase vs. lowercase, colors, effects and more. It's more than just aesthetics. And you want continuity across all media associated with your brand so that you are well defined and recognizable. Hence the development of your
logo does not happen in a day. It's part of a design process.
The Value of your Identity:
In defining your brand to the outside world, you want to show your audience you mean business — you're serious and credible with what you do. So while a cute hand-drawn logo by a child may be great if your running a day care center - but not so much for other professional businesses.
a logo's appearance: online vs. a printed piece
There can indeed be a significant difference between the on screen color appearance of a logo vs. how it appears on printed piece such as a business card or brochure.
There are a myriad of issues that can arise when that on-screen great looking logo with all its drop-shadow, bevels and gradations goes to print and it is highly unlikely that the colors will be exactly the same. Colors that you view on screen are much brighter and more deeply saturated due to the color space that they occupy vs. printed materials. Color in printed pieces can be very rich, however, they are generally more subdued than an "on-screen" appearance. Colors can shift at the time of printing and are of no-fault of the designer.
Furthermore you ideally should have your logo designed in a high resolution Vector Format which allows it to be completely scalable without losing any detail or clarity across all the media it may appear on.
Considering a new Logo Design for your business?
What Future Primitive Graphics will do to create your logo:
• Gather info on your business
• Create a custom original
or redesign your current logo
• Present 3-5 initial concepts
• Up to 3 revisions included
• Final files delivered in all formats for print & web
Please visit the online portfolio for logo design samples.
Related Information for Business Owners:
Geo-targeting your business for local searches & customers.
Why updating your site with fresh content is important.
Creating a professional
online presence.
Brochures, Presentation Materials, Advertising Designs