Three Helpful Tips to be Ready for Market and Fair Season

market and fair vendor booth with cute mason jarsAre you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.

Implementing some of these tactics could assist in generating more sales before, during and after the season ends.


Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events (along with seasonal farmers Markets).

As vendors are busily preparing their goods for shows, all too often any supporting print marketing materials (such as business cards) and ensuring their website is updated falls to the wayside – and this should NOT be the case!

Remember folks, this is YOUR business – so if anything you should be even more on top of matters. You WILL be doing your potential customers a service.

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Domain Names vs. Web Hosting: Understanding the Difference

question bubbleDomain names vs. web hosting can often trip people up – especially if they are new to the online landscape.

Savvy Internet users may view this as a no-brainer. However, it is not as obvious to others who may be unfamiliar with such a distinction.

Statistics reflect 40%-50% of SMB owners remain without a website – or digital presence.

The intimidation aspect of technology is thought to be a contributing factor to these stats. So with that in mind, it’s no wonder the domain names vs. web hosting confusion is a thing.

Experience has shown me while explaining the fundamentals of a new website to a client for the first time, the topic of domain names vs. web hosting needs to be addressed. Hopefully the following info will help to clarify matters.

 

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How to Properly Maintain Your WordPress Site or Blog

maintain wordpress siteCountless websites run on the WordPress CMS platform – and with good reason. However, properly maintaining your WordPress site or blog is more important than you may realize. And it’s not just about adding new posts or content.

WordPress consistently updates its CMS platform. Staying up-to-date with these latest releases can ensure your site is working properly along with providing additional security protection.

 

Keeping Your Website or Blog Secure and Healthy

security lock New WordPress releases usually include more robust features. They also often include things such as security updates. These security updates can offer further protections for your site. So it’s a good idea to stay on top of the latest WordPress releases.

If you do not have any type of ongoing database back-ups in place for your WP site or blog, you are playing with fire!

You CAN lose your entire WordPress website or blog without any way to retrieve it! Trust me I know. You’ll only make that mistake once!

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Website Maintenance – Why It’s So Important to Keep Your Site Updated

“if you aspire to reach others, keep things fresh”
 
website maintenance fresh content Imagine you walk into a grocery store and looking around you notice that all of the products are outdated. The produce is passed it’s prime. The milk is expired.

Then you look across the street and notice a competitor who has a window full of fresh fruits and veggies. He’s gone to great lengths to make sure his products are fresh and appealing. Where do you think you’ll be shopping in the future?

 

In line with that analogy, keeping your site updated is all too often the forgotten sun of good online business practices.

From a search optimization perspective, ignoring your site for extended periods can spell death as Search Engines and users need a reason to come to your site – and they prefer high quality, relevant “fresh food”.

Unattended websites left “adrift” for months (or years) at a time with no updates or new content generally yield very poor performance. As such, keeping your website content updated is a vital aspect as it can contribute to the ongoing success of your business.

It’s a misconception to think a website is a one time set-it and forget-it thing.
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