“Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog.”
It is no secret that one of the best ways to generate a steady flow of fresh content is by publishing a business blog.
A blog can be an invaluable business tool – one that provides countless opportunities for you to gain authority and credibility by sharing knowledge and expertise within your industry.
The main ingredient of any inbound marketing plan is content. It’s about content that talks, walks, and thinks like the consumer — and answers every possible question or need they may have. As Content Remains King, having a content marketing stratgey in place needs to be considered.
Content creation helps you arrive at the ultimate goal of providing your users or prospective customers with information and solutions. And all this great content works in support of your Search Engine Optimization. But keep in mind, while the fundamentals of good SEO remain essential, SEO is no longer about just ranking for a few select keywords. You NEED QUALITY CONTENT!
Google may be able to put you in front of people — but it’s up to your content to deliver!
“if you aspire to reach others, keep things fresh”
Imagine you walk into a grocery store and looking around you notice that all of the products are outdated. The produce is passed it’s prime. The milk is expired.
Then you look across the street and notice a competitor who has a window full of fresh fruits and veggies. He’s gone to great lengths to make sure his products are fresh and appealing. Where do you think you’ll be shopping in the future?
In line with that analogy, keeping your site updated is all too often the forgotten sun of good online business practices.
From a search optimization perspective, ignoring your site for extended periods can spell death as Search Engines and users need a reason to come to your site – and they prefer high quality, relevant “fresh food”.
Unattended websites left “adrift” for months (or years) at a time with no updates or new content generally yield very poor performance. As such, keeping your website content updated is a vital aspect as it can contribute to the ongoing success of your business.
It’s a misconception to think a website is a one time set-it and forget-it thing.
This post updated March 26, 2018
Update Note: In light of recent events regarding Facebook and the Cambridge Analytics privacy breach with people’s data, now more than ever your website should be kept updated. With folks deleting their FB accounts, they may not be as inspired to go to your FB page!
Are you ignoring your business website in favor of your Facebook page? If so, it could be hurting your business.
All too often business owners simply post new information to their Facebook page rather than their actual business website. They may not have the technical expertise or knowledge to do otherwise. So this is the quick, easy and cheaper way to get new info about their biz out there.
However, what may seem cheaper/easier to you initially may not be convenient for your customers. So this could be costing you more in the long run.
Current estimates place about 52% of the population using social media regularly. A % of your customers may be coming from the likes of Facebook. But what about the other 48%? They may not be using Social Media, but more than likely they are online and perhaps paying your website a visit.
The fact is, social media (in any form) should not replace your actual business website or the ongoing attention it requires.
There are now countless website building tools available. Wix, Weebly, GoDaddy’s website builder, Squarespace, Shopify (for e-commerce) and WordPress (for the more tech savvy) to name a few.
Your mindset may be, “why should I pay a designer for something I can do myself?” But just because you can does not necessarily mean you should.
While they claim you can “create a stunning website in minutes” – which is great. However, what about Search Engine Optimization (SEO)? These site builders may have nifty “drag and drop” design tools which may yield a “stunning site”. But without a site being properly search optimized or not having an SEO strategy in place, it’s like not having a website at all!
So ask yourself, is being a DIYER (do-it-yourselfer) by building your website really saving your business money?
The fact is, being a DIYER may actually be costing your business more. That is, in terms of time and money without the results you may expect. Those are energies which could best be spent elsewhere – doing what you do best – like running your business!
That little © Copyright notice at the bottom of your website may not be something you pay much attention to. But at least once a year you should.
Very often it’s an oversight. However, an outdated copyright notice on your website can be perceived or reflect services and products that are old.
Is that the message you want to convey to potential customers?