Business referrals are great. In fact, referrals can be one of the biggest compliments you can give. And for many small business owners, it’s their main source of revenue.
But even if referrals or “word-of-mouth” marketing are your main staple for sales or new business acquisition, it’s still in your best interest to have a website.
In today’s digital landscape, there are several reasons why this is so important. So let’s explore a couple of these relevant factors…
Are you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.
Implementing some of these tactics could assist in generating more sales before, during and after the season ends.
Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events (along with seasonal farmers Markets).
As vendors are busily preparing their goods for shows, all too often any supporting print marketing materials (such as business cards) and ensuring their website is updated falls to the wayside – and this should NOT be the case!
Remember folks, this is YOUR business – so if anything you should be even more on top of matters. You WILL be doing your potential customers a service.
Bad design can have negative impacts on your brand. It can cost you in lost revenue!
Consider some of the following:
• Is your logo outdated?
• Is your website hard to navigate?
• Is your existing branding disjointed?
• Are your color choices outdated & tacky?
• Are your images poor quality .jpegs?
If some of these bad design factors apply to you, what might it be saying about your business? As they saying goes, you never get a first chance to make a first impression. And in today’s “social world”, people talk…
Design is more than decoration. It’s a form of visual communication and an investment in your business. It’s about delivering an authentic message that connects you with your audience allowing them to better identify with your brand or business — and with the products or services you offer or are looking to promote.
That being said, lets look at some of these potential design concerns as they can have negative ramifications…
If you’ve never worked with a creative professional before or need to request services from a graphic designer you likely have some questions.
As the saying goes, “you never get a second chance to make a great first impression.” So how you present yourself or business when you request services matters.
Ideally the following information will provide some tips for the next time you may need to request any services from a creative professional.
Who We Are…
One of the most important things you need to understand is:
“Designers are creative partners who utilize aesthetic tools to communicate your message more effectively.”
We’re here to assist you with your visual messaging and marketing so that you can reach your business goals. Thus it goes without saying there’s a right way or a wrong way to request services – that is if you want them to want to work with you.
You Want it to be Win-Win
Think of it in terms of an attorney taking you on as a client. There’s a process involved. You’ll need to provide relevant info and reflect a level of commitment so that he may win your case. Hiring an attorney may be an investment, but it should ideally be a mutually beneficial relationship.
When you request creative services it can be thought of in a similar vein. Projects should be a “win-win” for both sides as you are both business owners creating value for each other.
If you are faced with a creative business challenge there is likely a gap with where you are now and where you’d like to be. To close this gap and create a solution tailored to your needs, it starts with a consultation.
Is your car acting up? Do you need to pay the Doc a visit due to injury or illness? In each case, both the mechanic and the Doc will ask you important questions about you or your car’s “symptoms”. They need to gather preliminary information to get to the root of your particular situation and what the best solution may be to resolve it.
If you require graphic design, SEO or say website maintenance services, by asking relevant questions via an initial consultation, it assists in determining what your creative needs may or may not be.
“Asking good questions promotes engagement, builds relationships and gives deeper insights into a customer or prospect’s needs.”