Three Helpful Tips to be Ready for Market and Fair Season

market and fair vendor booth with cute mason jarsAre you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.

Implementing some of these tactics could assist in generating more sales before, during and after the season ends.

Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events (along with seasonal farmers Markets).

As vendors are busily preparing their goods for shows, all too often any supporting print marketing materials (such as business cards) and ensuring their website is updated falls to the wayside – and this should NOT be the case!

Remember folks, this is YOUR business – so if anything you should be even more on top of matters. You WILL be doing your potential customers a service.

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Local Magazine Advertising: Include this Info in Your Ad

advertising design suggestions for your local rag paperAdvertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…

For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.

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Business Card Blunders – Avoid These Mistakes

Business Card BlundersThe humble business card appears to have a bad rap these days. And the blunders that go with them seem to be an all too common occurrence.

The jury may be out whether business cards are still necessary. Professionally speaking, I believe YES they are! Sorry millennials & Smartphones users, you won’t be winning this battle just yet.

For the record, there are digital business cards you can “hand out” using your mobile phone. The steps involved can be tricky, so avoid digital business cards for now. Eventually digital may replace paper cards. But for now nothing can replace the ease of physically handing someone an actual card. It’s a more tactile moment.

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Print is NOT Dead

crime-scene- tape print is not deadPrint Is NOT Dead…

Despite popular belief print is not dead. While its usage may have shifted, if you look all around you on a daily basis, you will see print is still very much alive!

Imagine going to the grocery store and seeing that all the packaging (ok some packaging is unnecessarily excessive) but regardless, imagine it’s all blank. No pictures, graphics or anything visual to appeal to your senses. Just plain text that says “Coffee”, “Cookies” or “Milk”. How boring would that be and or how likely would you be to buy it?

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