Advertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…
For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.