Greenwashing: What it is and How it Can Effect Your Business

greenwashing and your business marketingYou may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.

However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!

 

What Greenwashing Is…

Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!

“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”

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I’d Love to Help You, But I Need Some info First…

Consultations for creative projects are an incredibly important part of the design process. They are for the benefit of both the client and designer. Regardless of the type of services you may require, by gathering relevant info via an initial consultation, it assists in determining what your creative needs may or may not be.

If you find yourself reaching out to a designer, it’s because you’re faced with a creative business challenge. There is likely a gap with where you are now and where you’d like to be. To close this gap and create a solution tailored to your needs, it starts with a consultation.

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Postcards May Again Be Appearing in a Mailbox Near You

red mailboxPostcards may seem like a thing of the past given our digital landscape. However, inboxes are now inundated and filled with marketing emails which can average over 120 per day if not more.

Considering our tendency to hit the delete button due to overload, now may be a very good time to send out a postcard to promote your business. It may allow you to stand out from the crowd!

 

Furthermore, if your audience is local and you are a new business, a postcard could be a great opportunity to introduce yourself to the neighborhood. AND you can include a special promotion to inspire folks to come and pay you a visit so they may see the great products or services you have to offer.


“Email inboxes are full, mailboxes are empty.”


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Do’s & Don’ts for Ad Design in Local Magazines and Publications

advertising design suggestions for your local rag paperAd design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…

Don’t poo poo print entirely!
Just about every town/city etc. has one if not several local print publications – not to mention Visitor’s Guides. All of these present opportunities for you to get your name out there about your business. Many of these publications now have digital versions, so your ad can potentially drive business to online/offline subscribers allowing you to deliver your message to reach the entirety of your audience.

• If you’re a new business, running an ad in local publications to promote a “Grand Opening” is certainly worth considering.

• If you’re an existing business promoting a special event, then running an ad to get the word out is an option too.

• If tourism in a major part of the economy and your industry is some form of hospitality, dining or recreation then advertising in a Visitor’s Guide should not be overlooked.

So don’t completely dismiss or poo poo doing any type of print or magazine publication advertising entirely. The fact is, depending on your type of business or the audience you wish to reach, it may still be a viable option as part of an integrated marketing strategy.

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Do the Visuals Alone of a TV Commercial Inspire You to Listen?

retro televisionWhile watching TV, my friend and I often play a game of muting the sound of commercials.

I suspect a large portion of the population tends to mute commercials too – and justifiably so. However, the trick of our game is to see if the visuals alone of a commercial inspire us to want to listen to what is has to say. AND to figure out who the advertiser is?

More often than not, most commercials are too stupid or annoying to even watch. But every now and again, there are some good ones 🙂

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