While watching TV, my friend and I often play a game of muting the sound of commercials.
I suspect a large portion of the population tends to mute commercials too – and justifiably so. However, the trick of our game is to see if the visuals alone of a commercial inspire us to want to listen to what is has to say. AND to figure out who the advertiser is?
More often than not, most commercials are too stupid or annoying to even watch. But every now and again, there are some good ones 🙂
What SEO is:
In basic terms, SEO (search engine optimization) is the means by which search engines and your customers find you and/or your website online.
It’s the art of getting your company or business to the top of search engines organically.
It’s the actual keywords/phrases people type into a search engine which will ideally lead them to your site. That is, if your site has been optimized correctly for the specific keywords you wish to target for your products or services.
Why SEO matters:
Organic traffic remains the primary driver of customer acquisition (and you want web traffic). So without SEO, it’s unlikely people will find that “stunning” website you just had built (or built yourself) at all!
To clarify: Organic traffic is what comes to your site after someone has typed a query into a search engine such as Google and clicks on your listing which has shown up in the search results. Or search engine relevancy pages (SERPs). This is organic traffic.
Paid vs. Organic Traffic:
Paid traffic such as Adwords/PPC (Pay Per Click) campaigns can be utilized to drive traffic to your website and promote your business or offer.
It can be great in providing quick initial results. However, it can be costly if your campaigns are not monitored closely. And you won’t get any more visitors as soon as you stop paying for your ads and they are no longer visible.
Good SEO takes time. It’s not an overnight or one time set-it and forget-it thing. Thus, investing in Organic search traffic can be a great way to utilize your marketing dollars. Long term, Organic SEO provides far better results – which is built-up over time, are longer lasting – and is actually a much wiser investment.
Google is NOT always the enemy…
What Google is trying to do is deliver the most relevant results based on people’s search queries. And it’s up to your SEO and supporting on-page content (among other factors) so that you ultimately come up at the top of the page.
A trusted mechanic will keep your car motoring along smoothly. Designers will essentially do the same with your creative materials and/or website.
Working with a designer as a trusted, strategic partner can embark you and your business on a great long-term relationship.
Odd as it may seem, there is indeed are similarities in the two…
Like the mechanic who wants to protect your car, a creative professional wants you and your business to succeed. And the both have processes in place to achieve that.
I’m certainly not a fan of printing unnecessary collateral materials, and enjoy technology as much as the next person (for the most part). However, for those that feel that business cards are no longer viable or important, I will be the first to disagree. In fact, it blows me away how many business owners and professionals don’t carry business cards – or think that they are still even necessary. They are!!
Your logo is like a visual, mental shortcut to your company. It can be a crucial factor in establishing the identity associated with your brand. It can also be an important aspect of your business development.
Your logo should be simple and distinct, yet unique and memorable – setting you apart from the competition.
Ideally your logo is capturing the essence of your business in an icon or symbol. It properly represents your company ensuring you’re consistent and recognizable across all media outlets.
When you consider over time the spectrum of materials your logo may appear on — business cards, brochures, website, apps, signage, packaging and even your invoices to name a few, you realize that a professionally designed logo is a worthy investment as part of your business development. With these factors in mind, the investment required to develop your business identity should indeed cost more than a latte!