Certified B Corporations are leading a global movement to redefine success in business.
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”
With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.
Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
“Each year, communities across the world celebrate Earth Day as a way to increase awareness of environmental issues”
Earth Day is right around the corner on April 22.
It may be viewed as just for “Treehuggers”. However, if you’re a business owner (who wants to make the world a better place with their products or services), then participating in a local Earth Day event could be a golden opportunity to introduce people to the things you offer and or do!
Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.
Earth Day 2017 is just about upon us rolling in on Saturday April, 22nd. Truth be told, I’m a mighty big fan of this big, blue marble we call home. I love the trees and critters too.
So with Earth Day approaching, I have to ask: are you just into making a buck with your business – or are you looking to make a difference too?
Continuing with a theme of eco-papers and making your Holiday a bit “greener”,
I came across Botanical Paperworks. It’s a bounty of Seed Paper that Grows. Boy did I hit the proverbial Motherlode!!
They have all kinds of seeded promotional items for all kinds of events and occasions. From greeting cards, wedding invites etc., they have an entire Green Gifts Guide with “Eco-Friendly, Plantable Gifts for All Occasions”. All I can say is yay!!