A trusted mechanic will keep your car motoring along smoothly. Designers will essentially do the same with your creative materials and/or website.
Working with a designer as a trusted, strategic partner can embark you and your business on a great long-term relationship.
Odd as it may seem, there is indeed are similarities in the two…
Like the mechanic who wants to protect your car, a creative professional wants you and your business to succeed. And the both have processes in place to achieve that.
If you’ve never worked with a designer before, you likely have questions. Folks are generally unfamiliar with the actual design process – what to expect and how it unfolds.
They may not realize their responsibility when working with a creative professional.
If that’s the case, you’ll likely find the following information quite useful. The list below covers some very common FAQs – frequently asked questions.
I’m certainly not a fan of printing unnecessary collateral materials, and enjoy technology as much as the next person (for the most part). However, for those that feel that business cards are no longer viable or important, I will be the first to disagree. In fact, it blows me away how many business owners and professionals don’t carry business cards – or think that they are still even necessary. They are!!
Your logo is like a visual, mental shortcut to your company. It can be a crucial factor in establishing the identity associated with your brand. It can also be an important aspect of your business development.
Your logo should be simple and distinct, yet unique and memorable – setting you apart from the competition.
Ideally your logo is capturing the essence of your business in an icon or symbol. It properly represents your company ensuring you’re consistent and recognizable across all media outlets.
When you consider over time the spectrum of materials your logo may appear on — business cards, brochures, website, apps, signage, packaging and even your invoices to name a few, you realize that a professionally designed logo is a worthy investment as part of your business development. With these factors in mind, the investment required to develop your business identity should indeed cost more than a latte!
Are you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.
Implementing some of these tactics could assist in generating more sales before, during and after the season ends.
Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events. Art festivals and seasonal farmer’s markets soon follow suit.
As vendors are busily preparing their goods for shows, all too often any supporting marketing materials such as something as basic as business cards and ensuring their website is updated (NOT just your Facebook page) falls to the wayside – and this should NOT be the case!
The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.
Hopefully these tips will help guide you in the right direction moving forward…