Your logo is like a visual, mental shortcut to your company. It can be a crucial factor in establishing the identity associated with your brand. It can also be an important aspect of your business development.
Your logo should be simple and distinct, yet unique and memorable – setting you apart from the competition.
Ideally your logo is capturing the essence of your business in an icon or symbol. It properly represents your company ensuring you’re consistent and recognizable across all media outlets.
When you consider over time the spectrum of materials your logo may appear on — business cards, brochures, website, apps, signage, packaging and even your invoices to name a few, you realize that a professionally designed logo is a worthy investment as part of your business development. With these factors in mind, the investment required to develop your business identity should indeed cost more than a latte!
Are you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.
Implementing some of these tactics could assist in generating more sales before, during and after the season ends.
Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events (along with seasonal farmers Markets).
As vendors are busily preparing their goods for shows, all too often any supporting print marketing materials (such as business cards) and ensuring their website is updated falls to the wayside – and this should NOT be the case!
Remember folks, this is YOUR business – so if anything you should be even more on top of matters. You WILL be doing your potential customers a service.
Bad design can have negative impacts on your brand. It can cost you in lost revenue!
Consider some of the following:
• Is your logo outdated?
• Is your website hard to navigate?
• Is your existing branding disjointed?
• Are your color choices outdated & tacky?
• Are your images poor quality .jpegs?
If some of these bad design factors apply to you, what might it be saying about your business? As they saying goes, you never get a first chance to make a first impression. And in today’s “social world”, people talk…
Design is more than decoration. It’s a form of visual communication and an investment in your business. It’s about delivering an authentic message that connects you with your audience allowing them to better identify with your brand or business — and with the products or services you offer or are looking to promote.
That being said, lets look at some of these potential design concerns as they can have negative ramifications…
Wondering what print collateral is?
Basically, print collateral materials are a collection of printed “leave-behind marketing materials”.
They can be utilized to support the product, service or event your company or business may be trying to promote.
If you’ve never worked with a creative professional before or need to request services from a graphic designer you likely have some questions.
As the saying goes, “you never get a second chance to make a great first impression.” So how you present yourself or business when you request services matters.
Ideally the following information will provide some tips for the next time you may need to request any services from a creative professional.
Who We Are…
One of the most important things you need to understand is:
“Designers are creative partners who utilize aesthetic tools to communicate your message more effectively.”
We’re here to assist you with your visual messaging and marketing so that you can reach your business goals. Thus it goes without saying there’s a right way or a wrong way to request services – that is if you want them to want to work with you.
You Want it to be Win-Win
Think of it in terms of an attorney taking you on as a client. There’s a process involved. You’ll need to provide relevant info and reflect a level of commitment so that he may win your case. Hiring an attorney may be an investment, but it should ideally be a mutually beneficial relationship.
When you request creative services it can be thought of in a similar vein. Projects should be a “win-win” for both sides as you are both business owners creating value for each other.