Certified B Corporations are leading a global movement to redefine success in business.
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”
With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.
Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
We now live in a world of immediate gratification. One where everything is urgent or
“I want it now”.
You may have that OMG moment where you realize you want a new logo, brochure or website for your business. And want it done ASAP!
However, your project’s desired completion date may not coincide with a designer’s availability.
If you’ve never worked with a designer before, you likely have questions. Folks are generally unfamiliar with the actual design process – what to expect and how it unfolds.
They may not realize their responsibility when working with a creative professional.
If that’s the case, you’ll likely find the following information quite useful. The list below covers some very common FAQs – frequently asked questions.
I once received an email from an aunt which was written in ALL CAPS. In my email reply, I asked why she was SHOUTING!?
Perplexed by my response, apparently she was oblivious to the fact that writing in ALL CAPS translated in to shouting.
Was she not aware of this? Shouldn’t it be a given? I guess there was some ‘splaining to do.