Certified B Corporations are leading a global movement to redefine success in business.
“By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”
With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business.
Certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
You may not be overly familiar with the term “Greenwashing”. In fact you may not be familiar with it at all.
However, if you promote, market or make any advertising claims about your products or services being “sustainable” “green” or “eco-friendly” then you should understand the importance of this term. And more so, the negative impact it could have on your business!
What Greenwashing Is…
Greenwashing is in essence the practice of making unsubstantiated or misleading claims about the actual environmental benefits of a product, service, technology or company. And with the FTC cracking down on such deceptive claims, doing so could land you and your biz in deep doo doo!
“Recent polls reflect that 78% of consumers would boycott a Greenwashed product”
“Each year, communities across the world celebrate Earth Day as a way to increase awareness of environmental issues”
Earth Day is right around the corner on April 22.
It may be viewed as just for “Treehuggers”. However, if you’re a business owner (who wants to make the world a better place with their products or services), then participating in a local Earth Day event could be a golden opportunity to introduce people to the things you offer and or do!
Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.
Earth Day 2017 is just about upon us rolling in on Saturday April, 22nd. Truth be told, I’m a mighty big fan of this big, blue marble we call home. I love the trees and critters too.
So with Earth Day approaching, I have to ask: are you just into making a buck with your business – or are you looking to make a difference too?
Earth Hour 2017 is just about upon us. It’s time to
“Turn Up The Dark”
Earth Hour 2017 coming up this weekend. In staying with my roots as an advocate for this big blue marble we call home, I like to dedicate a post to this event. So it’s time for a shout out for Mother Earth!
“Each year, millions of people around the globe unite for an hour to celebrate our amazing planet. Will you join us for Earth Hour in 2017?”
In 2016 over 12,700 major landmarks switched off the lights, 178 countries and territories participated and 2.4 million people got involved and took actions.
Considering all the craziness going on with our current reckless administration – wanting to strip away important protections for clean air and water like the EPA, this is important – now more than ever!