Your logo is like a visual, mental shortcut to your company. It can be a crucial factor in establishing the identity associated with your brand. It can also be an important aspect of your business development.
Your logo should be simple and distinct, yet unique and memorable – setting you apart from the competition.
Ideally your logo is capturing the essence of your business in an icon or symbol. It properly represents your company ensuring you’re consistent and recognizable across all media outlets.
When you consider over time the spectrum of materials your logo may appear on — business cards, brochures, website, apps, signage, packaging and even your invoices to name a few, you realize that a professionally designed logo is a worthy investment as part of your business development. With these factors in mind, the investment required to develop your business identity should indeed cost more than a latte!
Business referrals are great. In fact, referrals can be one of the biggest compliments you can give. And for many small business owners, it’s their main source of revenue.
But even if referrals or “word-of-mouth” marketing are your main staple for sales or new business acquisition, it’s still in your best interest to have a website.
In today’s digital landscape, there are several reasons why this is so important. So let’s explore a couple of these relevant factors…
“Each year, communities across the world celebrate Earth Day as a way to increase awareness of environmental issues”
Earth Day is right around the corner on April 22.
It may be viewed as just for “Treehuggers”. However, if you’re a business owner (who wants to make the world a better place with their products or services), then participating in a local Earth Day event could be a golden opportunity to introduce people to the things you offer and or do!
Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.
Are you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.
Implementing some of these tactics could assist in generating more sales before, during and after the season ends.
Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events (along with seasonal farmers Markets).
As vendors are busily preparing their goods for shows, all too often any supporting print marketing materials (such as business cards) and ensuring their website is updated falls to the wayside – and this should NOT be the case!
Remember folks, this is YOUR business – so if anything you should be even more on top of matters. You WILL be doing your potential customers a service.
Allowing your domain name and website hosting to expire could find you in some deep doo-doo. And it could cost you a butt-load of $$ if you want to buy your domain name back!!
What may seem like a mundane topic can have dire consequences if left unchecked.
In a nutshell, make sure to avoid cancellation!