Online Resume: Barbara Rogers: Graphic Designer, Print, Web Design, Production Artist, SEO
B. Rogers Graphic Designer: downloadable version of resume: Print, Web Designer.pdf
Access link to: Graphic & Web Design Online Portfolio
Objective:
Diverse creative design opportunities within small to mid-sized environmentally and socially responsible companies creating effective designs that achieve business objectives by visually engaging the end user utilizing both traditional and via new media technologies.
Education:
B.A. - Graphic Design, 1988 -- San Diego State University, San Diego, CA
A.A. - Fine Arts, 1986 -- San Diego Mesa College, San Diego, CA
Summary of Skills:
- Macintosh OSX utilizing Adobe CS3, Photoshop, Illustrator, Acrobat, InDesign, QuarkXpress & OpenOffice.org
- Website design & layout (front end), sliced PSD files, image optimization, Flash animation, interactive content (AS3 basics)
- Dreamweaver, (x)HTML, CSS - Web 2.0 principles for functional clean design aesthetics & navigation, FTP files upload
- Integration of SEO best practices for Google, WordPress website & blog management, social media Twitter, Linked-In
- Web editor for client website(s): ongoing admin, website maintenance, content management, text & image updates
- Google Analytics for website performance metrics, Webmaster Tools, Local listings with Google Places, Bing, Yahoo & Yelp
- Email marketing via Constant Contact, Google Adwords/PPC campaigns with corresponding landing pages
- Work with various print vendors to receive quotes and bids for both digital and offset printing
- Concept thru completion graphic & web design including development, creation, layout, execution, production
- Excellent communication - written, verbal and organizational skills – prioritize and multi-task
- Results driven, embrace new challenges, strong sense of values & work ethic, respective of details and deadlines
- Ability to work independently or collaboratively depending on project or company needs
1/96 to Present: Golden, CO/Albuquerque, NM - Graphic Designer: Print Media, Web Design, Production Artist, SEO
Graphic designer for companies, businesses & professionals including: advertising design, print media, collateral & marketing
materials, identity & brand recognition. Logos, typography, brochures, business cards, letterheads, through production to
pre-press & working directly with print vendors. Website design, layout & wireframing content, graphics, navigation for flow & functionality, custom header designs, online banner ads. Emphasis on effective website design, structure and navigation:
(x)html, css, proper SEO best practices integration for increased Search Engine visibility resulting in higher Organic Searches.
5/00 to 09/07 - Denver/Colorado - REI - Visual Merchandising, Customer Service, Inventory & Product Flow
Sales and product flow for REI Denver outdoor gear and apparel store. Diversified responsibilities from customer service and sales assistance to visual merchandising, organizational displays & floor sets, observing and communicating inventory shifts - documenting concerns regarding excessive shrinkage in key areas. Suggestions and implementation for effective improvements resulting in significant loss reduction.
6/92 to 11/95: San Diego, California - Mannis Communications - Assistant Production Manager
Graphic Designer /Production Artist for local community newspaper and publishing group. Organization and initial page
layout, designing all ads, scanning & manipulation of both photos and line art, 4 color seps, proofing, all other aspects of
the production process to ensure deadlines were met in preparation of printing of the papers.
7/89 - 6/92: San Diego, California - American Film Technologies - Assistant Designer of Pre-Production
Responsible for pre-producing old b & w films and cartoons in preparation for Digital Computer Colorization. Duties
included scripting the film by entering information into a database, building of “keyframes” (color selection), and taking the
film “on-line” to supervise the work of up to 60 colorists to ensure that all details were accurately reproduced. Consistently
met intense production deadlines with minimum QC issues. Primary clients Disney, Warner Brothers & Ted Turner Library.
Publication Credits:
National Defense Magazine, Earth Imaging Journal, New Mexico Magazine, Texas Monthly Magazine,
Transworld Snowboarding
Resort Guide, Ski Country Magazine, Around Albuquerque Magazine, Santa Fe Visitors Guide,
New Mexico Vacation Guide,
Eight Northern Pueblos Visitors Guide, Weekly Alibi Newspaper (Albuquerque),
Beach & Bay Press and The Beacon (San Diego).
Client and Project List Includes:
Jackrabbit Bike and Trail
Launch of new local mobile business including logo identity/branding & website design/development for creating an effective
online presence - utilizing Google Maps listing to reach the target market via specific keyword phrases. Marketing materials
include business cards, online banner ads. Custom website all html/CSS, proper SEO integration & ongoing site maintenance.
Celebrating Life Non-Denominational Ministry
Logo development & branding for creating both an online presence and geo-targeting the San Diego market for services provided.
Consistent page one rankings via Organic Searches from Google Places from targeting relevant keyword phrases. Custom website
design
including table-less HTML, CSS & proper SEO; ongoing website maintenance. Collateral materials to include business cards.
Safari T-Shirts
Website & SEO consultant for pre-existing templated website. Improvements to attain a more professional web presence and
branding. Redesigned customized header, better definition of navigation, relevant keyword integration, updating & optimizing
graphic content ongoing changes and development. Define and expand reach of target market and products.
Rest Assured Gravesite Keepers
Logo development & branding for creating both an online presence and geo-targeting the San Diego market for services provided.
Custom website design, proper SEO integration, table-less HTML, CSS & ongoing website maintenance. Consistent page one rankings
on Google Places via Organic Searches targeting relevant keyword phrases. Collateral materials include, business cards & postcards.
TheBirdHouseChick.com
Logo development & branding for Atlanta, GA based online merchant store. Collateral materials including business cards, postcard,
banner ads, email marketing, customized web header design, graphic content and image optimization for web site.
Golden Alternative Care, LLC
Logo design & development for local Golden, CO Alternative Health Care Clinic. Project scope included identity package/collateral materials, of business cards, rack card brochure, letterhead, small website listing, with SEO integration. Focus to bring visibility to
local target market via print and web.
Landinfo
New ad creations, development and design for various mapping magazine trade publications for Worldwide Mapping Company
presence and to expand their the diverse services that they offer within the mapping industry.
NET 21st
Collateral, marketing & identity print work, web page graphic content designs for Albuquerque, NM Web Development &
Marketing Company representing an array of diversified clients.
