What is Print Collateral?

Supporting Print Materials to Promote Your Business

print collateral tri-fold brochureWondering what print collateral is? The following information in this post should provide you with a good overview…

Basically, print collateral materials are a collection of printed “leave-behind materials”. They are used to support the product, service or event your company may be trying to promote.

Print collateral materials are in essence part of a company’s marketing and advertising assets.
They can include:

  • Brochures
  • Direct mail postcards
  • Business cards
  • Letterheads
  • Pocket presentation folders
  • Thank-you cards
  • Sales sheets and more

In today’s competitive landscape, you need to provide supporting information about your company’s products or services. Your business success may depend on how well you communicate what you have to offer.

Printed collateral materials come in a vast array of sizes and formats. So depending on your needs and or budget, there are many options available. And with digital printing, you can print smaller amounts – which can save you $$.

“Many businesses may be moving away from creating any printed materials at all, but depending on your industry and target market, printed materials may still be necessary to reach the entirety of your audience and as a viable part of an integrated marketing strategy for your business.”

Print Is Still Alive…

Despite popular belief, print is NOT dead! Visually communicating your message via different forms of printed collateral materials is very much alive!

The younger generation may be completely reliant on technology. However, you do not want to overlook the older population. And the truth is, not everyone wants to view a .pdf brochure via a tablet or smartphone!

Company’s may have chosen to scale back on creating some items or their printed quantities reduced. They may have been replaced by a company’s website or perhaps a .pdf brochure you can download over a printed version. But a diverse marketing strategy still utilizes some types of printed collateral materials.


At Least Have Business Cards – YES, They Still Matter

Business cards still matterDon’t think you need any print materials? At the very least, have business cards. They are still a worthy investment.

A professionally created business card should include your logo/identity, the services you provide and your contact information at the very least. They also allow you to be more memorable too. So yes, business cards still matter!


eco-conscious graphic designer barbara rogersWritten by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.

Creatively collaborating with those who genuinely want to make the world a better place with their products or services.