An aunt once sent me an email which was written in ALL CAPS. Replying to her email, I asked her why she was SHOUTING!?
It became obvious she was perplexed by my response – oblivious to the fact that writing in ALL CAPS translated in to shouting.
Was she not aware of this? Shouldn’t it be a given? I guess there was some ‘splaining to do.
Making a Point
In today’s digital communications, writing certain words in ALL CAPS is more often to make a point or emphasis something. You see it within emails, on select content on websites etc. Makes sense right?
It works the same for print materials such as headlines within newspapers or magazines.
Have you ever seen an entire article written in all capital letters? Unlikely – and there’s a reason. Not only is it hard on the eyes to read, it comes off as if you are shouting. It’s ugly grammatically and who wants to be yelled at on paper or digitally?
Be Professional with Business Communications
If you are communicating for business purposes (especially digitally), writing in ALL CAPS comes off even worse. Sounding pissed-off and shouting isn’t pretty! Who wants to be on the receiving end of that? Yet it’s amazing how many folks do this. Somehow they think that their entire message needs to be emphasized which is completely unnecessary. Not to mention it’s hard to read AND it’s so unprofessional!
Have something important to say? Do so with a bit more grace and finesse. Be professional. This IS business after all. Utilize business email etiquette. All uppercase letters for a word or two is totally ok. But the whole shebang – no bueno!
Seriously people, you need to respect folks on the other end of your communications. Trust me, if you think you’re getting their attention, you’re not. They will simply tune you out!
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.