I once received an email from an aunt which was written in ALL CAPS. I replied to her email and asked why she was SHOUTING!?
She seemed perplexed by my response? Apparently she was oblivious to the fact that writing in ALL CAPS translated to shouting. I, in turn, wondered why she was not aware of this? You would think it was a given. Not so much. I guess there was some ‘splaining to do.
Making a Point…
In today’s digital communications, writing certain words in ALL CAPS is more often to make a point or emphasis something. You see it within emails, on select content on websites etc. Makes sense right?
It works the same for print materials such as headlines within newspapers or magazines.
Now ask yourself, have you ever seen an entire article written in all capital letters? Unlikely – and there’s a reason. Not only is it hard on the eyes to read, it comes off as if you are shouting. It’s ugly grammatically and who wants to be yelled at on paper or digitally?
ALL CAPS with Business Communications
If you are communicating for business purposes (especially digitally), writing in ALL CAPS comes off even worse. Sounding pissed-off and shouting isn’t pretty! Who wants to be on the receiving end of that? Yet it’s amazing how many folks do this. Somehow they think that their entire message needs to be emphasized which is completely unnecessary. Not to mention it’s hard to read AND it’s unprofessional.
Have something important to say? Do so with a bit more grace and professionalism. Remember, this is business. Use some email etiquette. All uppercase letters for a word or two is totally ok. But the whole shebang – no bueno!
Seriously people, you need to respect folks on the other end of your communications. Trust me, if you think you’re getting their attention, you’re not. They will simply tune you out!
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.