Local SEO for Organic Search Visibility
Local SEO can give your small business a serious boost – that is if you know how to take advantage of it. Local SEO has become a cornerstone for organic search visibility for most smaller businesses. And it’s important to get it dialed in correctly.
Know the keywords you wish to target on your website!
Yes, you need to know these! Keywords are key to your local search ranking. You have to consider the terms your customers use to look for a business like yours. Try diversifying with long-tail keywords. These are keywords on your website used to target niche markets where you have a greater opportunity of ranking higher.
“Emergency 24-hour Plumber Santa Fe, NM” instead of just “Plumber Santa Fe”
Have great content…
Your website NEEDS relevant content! Helpful content encourages engagement, shares and traffic. These factors can help improve your local search ranking. If there’s no content on your website then there’s not much for visitors to interact with.
Be sure to have a thorough business description along with specific pages that describe your products or services, contact and location info. An FAQ page and perhaps a blog (where you discuss topics on a local level) can also work for your local SEO.
Local Business Listings Matter
Want your business to show up on a Google map when folks perform a search related to the products or services you offer? Then from a local SEO perspective, claiming and setting up your local business listings matters.
Keep in mind, with the rise in smartphone usage, search engines like Google have adapted to provide results relevant to the searcher’s geographic location. And this continues to get fine-tuned.
Otherwise, you are likely missing out on exposure and perhaps not reaching your local audience.
Some listings will allow you to claim your business and set up an account. You WILL need to be verified though. Others such as Yelp may need you to request to be submitted.
You may learn more by reading about: How To Claim Your Business On Google.
Getting Your Business Verified
Even if you’re a home-based business, it still needs to be verified to show an actual location. This way Google, Bing etc. can verify that your business is legit.
Just remember, your business needs to be licensed/registered within your city/town/state as it WILL be verified by Google, Bing, etc.
Each city/town/ state may have different protocols for registering and or licensing your business. If you are unsure as to what is required, contacting your local Small Business Administration is likely a good place to start.
Showing Up on a Search Results Map
Business Listings allow you to show up on a local search results map. They can allow people to easily know where you are located, the services you offer and your hours of operation. These things are extremely important if your business serves primarily local customers.
Throw is some good reviews, and that can potentially boost your local SEO rankings even more.
Done correctly, these listings can be a powerful tool in your online marketing arsenal!
Local Business Listings allow you to:
• Add your business logo for branding and people can identify with you
• Choose specific categories relevant to your business
• Add images, photos of your products or services and video
• Include the city or cities you serve within your listing
• Encourage customer reviews and engagemnent
• Allow Mobile Device & Smartphone users to quickly & easily find you
It’s Still About SEO – Just on a Local Level
Keep in mind it’s still about SEO (Search Engine Optimization) – just on a local level. Be sure to include your location/city for geo-targeting purposes. But you also want to infuse your local business listings with keywords and content that best describes the products or services you offer….
Some Mobile Devices Stats on Local SEO
Folks performing local searches are likely on mobile devices. Recent reports state that 40% of users’ internet time is spent on mobile devices. Approximately 1 in 3 mobile searches have local intent which usually means they are “ready to buy” – so you want to be sure your info is relevant to their needs.
Users often use mobile devices to complement their immediate interactions such as looking for the closest gas station or restaurant etc. This is yet another reason your local listings are so important!
Word of Mouth or Business Referrals…
Even if a majority of your customers are by Word-of-Mouth or Biz Referrals, you can still benefit by claiming and properly optimizing your Local Business Listings. The truth is, they will likely want to do a Google search first to learn more about you prior to contact.
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Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.