Did you purchase or populate a WordPress theme? Wonder why your site is not coming up on any Organic searches? If so, it’s highly possible your site is currently lacking any proper SEO integration. This is an all too common occurrence among do-it-yourselfers. In fact many folks do not even know which keyword phrases they should be targeting for their business website and audience.
In order for SEO (Search Engine Optimization) to be effective on your WP site or blog you need a good plug-in. WordPress SEO by Yoast is Free and is a great option. It may not be rocket-science, but it needs to be utilized correctly in order for a website’s SEO for Organic Search to be effective.
Search Optimizing EACH Web Page or Blog Post
With proper optimization, EACH page and or blog post needs to be search optimized. This is a major oversight for those who are not familiar with SEO.The cool thing with Yoast is that it literally gives you a red, orange or green signal as to whether your content has been well-optimized. This includes your on-page SEO and the readability of your content.
If it sucks, then it will give you suggestions of how to make improvements. But know this: optimization should be in support of each page’s unique content and the keywords you wish to target for that particular page or post.
If you are intent on doing your own search engine optimization, then familiarizing yourself with Yoast is highly advised.
“Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.”
SEO is Part of a Strategy
SEO needs to be done correctly with best practices and it does not happen overnight. As the saying goes, “SEO is a marathon not a sprint”. Long term, Organic SEO can provide excellent results. Over time, they are longer lasting and is a wise business investment.
What business owners need to realize (or anyone wishing to achieve top rankings in Organic Searches) is SEO is part of a strategy. It’s a function of the rest of your Online Marketing efforts. Depending on your business type or the audience you wish to target, it’s a misconception to think that spending say $150 on SEO as a one time thing will get you consistent long-term top page rankings on Search Engines. Effective SEO is an ongoing process NOT a one time set-it and forget-it thing.
Furthermore, SEO should NOT be an afterthought. It should be part of your initial website development! Sadly this is all too often the case – especially for folks who did their site themselves. Or whoever they hired to create their site knew nothing about SEO for WordPress – or SEO in general.
Getting to the top of page one on Google or any Search Engine for that matter is one thing. Staying there in another one entirely!!
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Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.