Search Optimizing Your WordPress Site
If you purchased a WordPress Theme – or populated an existing theme, it is highly possible that your site is currently lacking any proper SEO integration. This is an all too common occurrence among do-it-yourselfers who later wonder why they are not coming up on any Organic searches? In fact many folks do not even know which keyword phrases they should be targeting for their business and audience.
In order for SEO (Search Engine Optimization) to be effective on your site or blog you need a good plug-in. A plug-in such as WordPress SEO by Yoast – which is Free is a great option. And no, it may not be rocket-science, but it needs to be utilized correctly in order for a website’s on-page SEO for Organic Search to be effective.
Each Page or Post NEEDS to be Search Optimized
The cool thing with Yoast is that it literally gives you a red, yellow or green light as to whether your content has been well-optimized. If it sucks, then it will give you suggestions of how to make improvements. But know this: optimization should be in support of each page’s unique content and the keywords you wish to target for that particular page or post.
Monitoring Your Site’s Performance
There are other WordPress plug-ins that you will likely want to have installed that can help you keep tabs on your site’s performance and they can provide vital data.
These can include:
- Google XML Sitemaps (helps Search Engines better index your site)
- Google Analytics for WordPress (YES you want this!)
- A Security plug-in to protect your site
- Backup/Restore (YES a WP site can crash and your content will be lost)
While all of the above plug-ins may not be SEO specific, however, they will provide data on things like what keywords folks are using to access your site and much more. This is great as it can give you ideas for future blog posts and the content folks are interested in reading about. AND your site will be protected in the long run. Speaking from experience having lost a WP site with no back-up in place, it was an ouch!!!
SEO is a “Marathon NOT a Sprint”
SEO needs to be done correctly with best practices as in “White Hat” and it does not happen overnight. On any given day a stroll over to the likes of Craigslist yields a universal cry of “I need an SEO expert!” or “SEO help needed ASAP!” for those with a WordPress site (or any site platform for that matter) who are no where to be found online and wanting immediate SEO assistance.
In most of these cases, sadly this is because they did the site themselves or whoever they hired to create their site knew nothing about SEO for WordPress – or SEO in general. Or like far too many folks, they see SEO as an afterthought rather than it’s importance in your initial site development!!
Furthermore, what business owners need to realize – or anyone wishing to achieve top rankings in Organic Searches – is SEO is part of a strategy. It’s a function of the rest of your Online Marketing efforts. Depending on your business type or the audience you wish to target, it’s a misconception to think that spending say $150 on SEO as a one time thing will get you consistent long-term top page rankings on Search Engines. Effective SEO is an ongoing process NOT a one time set-it and forget-it thing.
Getting to the top of page one on Google or any Search Engine for that matter is one thing. Staying there in another one entirely!!
If you enjoyed this post, consider:
• SEO In the Know – Why SEO Matters
• Maintaining Your Blog – As Part of Your Inbound Content Marketing
• Website Maintenance – The Forgotten Son
• SEO for Local Search with Local Business Listings
Written by Barbara Rogers of Future Primitive Graphics. Graphic Design, Web Communications Design & Online Visibility Solutions. Creatively collaborating with those who genuinely want to make the world a better place with their products or services.