Your Logo: Why it Should Cost More than a Latte!

logo design - creating your business identityYour logo is like a visual, mental shortcut to your company. It can be a crucial factor in establishing the identity associated with your brand. It can also be an important aspect of your business development.

Your logo should be simple and distinct, yet unique and memorable – setting you apart from the competition.

Ideally your logo is capturing the essence of your business in an icon or symbol. It properly represents your company ensuring you’re consistent and recognizable across all media outlets.

When you consider over time the spectrum of materials your logo may appear on — business cards, brochures, website, apps, signage, packaging and even your invoices to name a few, you realize that a professionally designed logo is a worthy investment as part of your business development. With these factors in mind, the investment required to develop your business identity should indeed cost more than a latte!

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Business Referrals are Great – But You Still Need a Website

business referrals Business referrals are great. In fact, referrals can be one of the biggest compliments you can give. And for many small business owners, it’s their main source of revenue.

But even if referrals or “word-of-mouth” marketing are your main staple for sales or new business acquisition, it’s still in your best interest to have a website.

In today’s digital landscape, there are several reasons why this is so important. So let’s explore a couple of these relevant factors…

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Earth Day Ideas for Business Owners

“Each year, communities across the world celebrate Earth Day as a way to increase awareness of environmental issues”

earth day for business ownersEarth Day is right around the corner on April 22.

It may be viewed as just for “Treehuggers”. However, if you’re a business owner (who wants to make the world a better place with their products or services), then participating in a local Earth Day event could be a golden opportunity to introduce people to the things you offer and or do!


Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.

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Three Helpful Tips to be Ready for Market and Fair Season

market and fair vendor booth with cute mason jarsAre you a vendor or artist who is busy preparing for the craft, fair and market season? If so, make sure you’re putting your best foot forward with these helpful tips.

Implementing some of these tactics could assist in generating more sales before, during and after the season ends.

Spring has sprung…
The arrival of Spring generally rings off the beginning of market and fair season. Often Earth Day has the first outdoor public facing events. Art festivals and seasonal farmer’s markets soon follow suit.

As vendors are busily preparing their goods for shows, all too often any supporting marketing materials such as something as basic as business cards and ensuring their website is updated (NOT just your Facebook page) falls to the wayside – and this should NOT be the case!

The “I’m too right-brained to think of biz stuff” has to go!
Artists are notorious for using this excuse and I’ve heard this more times than I can count! I get it, you have other things on your mind. However, we’re talking business 101 here. So you need to lose that mentality and get on the ball. Remember folks, this is YOUR business – so if anything you should be even more on top of matters.

Hopefully these tips will help guide you in the right direction moving forward…

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