Advertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…
For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.
Working with a design professional as a trusted, strategic partner can embark you and your business on a great long-term relationship.
A trusted mechanic will keep your car motoring along smoothly. Designers essentially do the same with your creative materials and/or website.
Odd as it may seem, there is indeed a correlation between the two…
If I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too!
Businesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. The fact is, social media (n any form) should not replace your actual business website.
A Website Acts as a Hub
What needs to be better understood is your Facebook page is a marketing tool just like newspaper advertising. Whereas the goal is to drive potential customers to your business asset or “hub” – which is your website.
“A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.”
Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.