Earth Hour 2017

Earth Hour 2017

Earth Hour 2017 is just about upon us. It’s time to
“Turn Up The Dark”

Earth Hour 2017 coming up this weekend. In staying with my roots as an advocate for this big blue marble we call home, I like to dedicate a post to this event. So it’s time for a shout out for Mother Earth!

“Each year, millions of people around the globe unite for an hour to celebrate our amazing planet. Will you join us for Earth Hour in 2017?”

In 2016 over 12,700 major landmarks switched off the lights, 178 countries and territories participated and 2.4 million people got involved and took actions.

Considering all the craziness going on with our current reckless administration – wanting to strip away important protections for clean air and water like the EPA, this is important – now more than ever!

 

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SEO for Local Search Visibility

local seo info

Local SEO for Organic Search Visibility

Local SEO can give your small business a serious boost – that is if you know how to take advantage of it. Local SEO has become a cornerstone for organic search visibility for most smaller businesses. And it’s important to get it dialed in correctly.

Know the keywords you wish to target on your website!
Yes, you need to know these! Keywords are key to your local search ranking. You have to consider the terms your customers use to look for a business like yours. Try diversifying with long-tail keywords. These are keywords on your website used to target niche markets where you have a greater opportunity of ranking higher.

Some examples:
“Emergency 24-hour Plumber Santa Fe, NM” instead of just “Plumber Santa Fe”

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Site Monitoring – Is Your Website an Oasis or a Desert?

Google Analytics monitoring and reportingHow is your website performing? Is it an Oasis or a Desert?

Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.

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