Do’s & Don’ts for Ad Design in Local Magazines and Publications

advertising design suggestions for your local rag paperAd design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…

Don’t poo poo print entirely!
Just about every town/city etc. has one if not several local print publications – not to mention Visitor’s Guides. All of these present opportunities for you to get your name out there about your business. Many of these publications now have digital versions, so your ad can potentially drive business to online/offline subscribers allowing you to deliver your message to reach the entirety of your audience.

• If you’re a new business, running an ad in local publications to promote a “Grand Opening” is certainly worth considering.

• If you’re an existing business promoting a special event, then running an ad to get the word out is an option too.

• If tourism in a major part of the economy and your industry is some form of hospitality, dining or recreation then advertising in a Visitor’s Guide should not be overlooked.

So don’t completely dismiss or poo poo doing any type of print or magazine publication advertising entirely. The fact is, depending on your type of business or the audience you wish to reach, it may still be a viable option as part of an integrated marketing strategy.

Continue reading

Do the Visuals Alone of a TV Commercial Inspire You to Listen?

retro televisionWhile watching TV, my friend and I often play a game of muting the sound of commercials.

I suspect a large portion of the population tends to mute commercials too – and justifiably so. However, the trick of our game is to see if the visuals alone of a commercial inspire us to want to listen to what is has to say. AND to figure out who the advertiser is?

More often than not, most commercials are too stupid or annoying to even watch. But every now and again, there are some good ones 🙂

Continue reading

How to Properly Maintain a WordPress Website

maintain wordpress siteCountless websites run on the WordPress CMS platform – and with good reason. However, properly maintaining your WordPress site or blog is more important than you may realize. And it’s not just about adding new posts or content.

WordPress consistently updates its CMS platform. Staying up-to-date with these latest releases can ensure your site is working properly along with providing additional security protection.

If you self-manage your WordPress site of blog, then definitely pay attention to the info within this post.

Continue reading

Why Your Website Needs to be Search Optimized

SEO in the know imageWhat SEO is:
In basic terms, SEO (search engine optimization) is the means by which search engines and your customers find you and/or your website online.

It’s the art of getting your company or business to the top of search engines organically.
(br)

It’s the actual keywords/phrases people type into a search engine which will ideally lead them to your site. That is, if your site has been optimized correctly for the specific keywords you wish to target for your products or services.
(br)

Why SEO matters:
Organic traffic remains the primary driver of customer acquisition (and you want web traffic). So without SEO, it’s unlikely people will find that “stunning” website you just had built (or built yourself) at all!

To clarify: Organic traffic is what comes to your site after someone has typed a query into a search engine such as Google and clicks on your listing which has shown up in the search results. Or search engine relevancy pages (SERPs). This is organic traffic.
(br)

Continue reading

The Similarities Between a Car Mechanic & Graphic Designer

car mechanics are like visual professionals A trusted mechanic will keep your car motoring along smoothly. Designers will essentially do the same with your creative materials and/or website.

Working with a designer as a trusted, strategic partner can embark you and your business on a great long-term relationship.

Odd as it may seem, there is indeed are similarities in the two…

Like the mechanic who wants to protect your car, a creative professional wants you and your business to succeed. And the both have processes in place to achieve that.

Continue reading