For savvy Internet users this may be a no-brainer. However, it is not as obvious to others who may be unfamiliar with such a distinction.
Statistics reflect that 40%-50% of small- mid-sized business owners remain without a website. Or any digital presence. The intimidation aspect of technology is thought to be a contributing factor to this.
A Little Computer History First
When I purchased my first computer I was confused with Ram or Memory vs. Hard Drive disk space. Actually it confused the hell out of me! Sometimes the most basic analogy can bring clarification that sticks. In the Ram vs. Disk Space it came down to Ram was like food that fueled your computer and Disk Space is where everything (like your files, images, photos, etc.) lived.
Suffice to say I didn’t always know off the top of my head how much Memory or actual disk space I had, but I DID know the difference. Now I know more Ram or Memory usually means a faster more powerful computer and more Disk Space (or a larger Hard Drive) means more room to store stuff. Easy-peezy!
An Easy Analogy for Domain Name vs. Web Hosting
Working with a variety of clients, I learned that not everyone enjoys tech speak. In fact it can quickly make people’s eyes glaze over. So being an incredibly visual person myself, I opted to come up with a little visual solution. Doing so enabled folks to easily understand the Domain Names vs. Web Hosting distinction. It continues to work beautifully – AND it’s incredibly simple. NO tech speak involved 🙂
So here you go:
• A Domain Name (your web address such as www.mybusiness.com) is like a car.
• Your Web Hosting is like a garage (where you park your car).
Generally speaking, when you purchase/register your Domain Name it is good for one year – but it is advised to buy it for several years. Google likes to see a commitment (so I’ve been told). Web Hosting can be paid monthly or can be yearly as well. There are MANY different providers such as GoDaddy or HostGator and you can have your Domain Name and Web Hosting with the same provider if you choose to do so.
Avoid Cancellation of Your Domain Name & Hosting
Allowing your business website domain name to expire and web hosting could find you in some deep doo-doo!
Sadly, nefarious people lay in wait to buy your domain – especially if it is deemed valuable. Getting it back could cost hundreds if not thousands of $$$. That is if you can get it back at all!
Furthermore, allowing your website hosting to expire could cause you to lose all of your site content. This is especially true if your database is not backed-up! Talk to your webmaster or web admin. Website maintenance is your friend 🙂
In a nutshell, make sure to avoid cancellation of both your domain name and hosting!
If Your Credit Card is Hacked, Update Your Info!!
Unfortunately the Credit Card you may have associated with your Website Hosting or Domain account may get hacked. If you are on “auto-renew” and forget to update your account with new info – this can cause you to lose your site too!
Just like updating other accounts you may have associated with your CC, make sure your website hosting and domain name stays on your radar too.
Don’t ignore those Renewal Notices…
Keep tabs on things. Set-up “Auto-renew” if you know you can be kinda flakey. But be sure the CC you may use for payment is not expired.
Experience has shown me while explaining the fundamentals of a new website to a client for the first time, the topic of domain names vs. web hosting needs to be clarified. Hopefully this helped to clarify matters.
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.