Is Being a DIYER by Building Your Website Really Saving Your Business Money?
Being a DIYER (do-it-yourselfer) can be an incredibly rewarding experience. With budget constraints, in theory, it may save you money.
This is often the case with smaller businesses trying to build their own websites. Yes, there are lots of tools to do so. But just because you can does not necessarily mean you should.
The fact is, being a DIYER by trying to build your own website may actually be costing your business more. That is, in terms of time and money without the results you may expect. And that’s energies which could best be spent elsewhere – doing what you do best – like running your business!
Changing Your Mindset from Cost to Investment
In today’s digital landscape, a website is likely the first interaction people may have with your business. And websites today need to agile, engaging, and highly visible online with the ability to generate leads and sales — ultimately converting visitors into customers. Is that something you can take on yourself? Or is it not a worthy investment?
So before you launch into “our budget does not allow us to hire someone to create a website for us”, perhaps you need to shift your mentality on design services from expenses/costs to investments. A properly created website is a business/marketing tool. It’s not only an investment in your business, but in your customers. And your customers are what count.
It May Not be Rocket Science but…
…what you don’t know may hurt you! In fact, being a DIYER may be a very bad idea. Yes, there are countless website building tools now available which anyone can give a go with – but you still need to know what you’re doing. You need good text content and images for your web pages that represents your biz and services and how to structure it correctly. It needs to be branded with your logo. (You do have a logo don’t you?) You need to know which keywords to target and how they come into play. It needs to be mobile friendly or “responsive” to different digital devices – and that’s just the tip of the iceberg.
And about SEO (search engine optimization), you gotta get it right if you actually want folks to find you online via an organic search. Search visibility takes time. Suffice to say, it does not happen overnight. As for Local Search – it’s HUGE – especially if you are serving local customers. Considering the volume of Local Searches from mobile devices, you don’t want to overlook this one. So SEO is a biggie in terms of marketing and done incorrectly can bite you in the butt!
Now about site maintenance, you gotta keep this up too. Like SEO, a website is NOT a one time set-it and forget-it thing. You need to keep your content fresh and updated if you want to remain competitive. A stale website can quickly work against you.
If you’re running your site or it was created on WordPress, then you need to be able to tend to that correctly too. WP needs to stay up-to-date with current versions and your your database needs to be back-up too! Trust me you CAN LOSE ALL YOUR CONTENT! So you need to be able to maintain your WordPress site. Have time for that??
Are You Being a Control Freak?
Another aspect of the whole DIY mentality is that some business owners can be control freaks – meaning they feel they need to do everything themselves. Or they feel they are the only one fit for the task at hand. Again, this is likely not very time or cost effective as the burden is too large to bear alone. You will gain much more by relinquishing your controlling nature and trusting a creative professional to work with you as a strategic partner who’s focused to help you grow your business.
If you have the time, energy and where-with-all to be a DIYER with building your business website – not to mention properly maintaining it too – you have my blessing! But for those who have wasted countless hours trying to do it themselves – only to wind up in frustration and a failure to produce a return-on-investment – I’m glad to be here for them 🙂
No doubt they too are grateful for my assistance as the quote below from one of my clients sums things up quite nicely…
“i’m glad you do all this stuff, cuz i know it would be difficult — if not impossible — for me. thanks!”
Want more? Continue reading:
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.