Don’t Let Your Website Take a Back-Seat to Your Facebook Page!

facebook pageBusinesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. Your Facebook page is a marketing tool whereas the goal is to drive potential customers to your business asset – which is your website.

People defend FB like a mother bear defending her young. That may be all well and good. But it should not replace your business website.

Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.

So if I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too.

A Website Acts as a Hub

Social media such as Facebook can help drive traffic and business to your website. The “silver bullet” is the integration of the different channels in support of your marketing initiatives. So your website and FB page can definitely work together, rather than independently of each another – AND ideally should both be kept current.

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Site Monitoring – Is Your Website an Oasis or a Desert?

Google Analytics monitoring and reportingHow is your website performing? Is it an Oasis or a Desert?

Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.

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Domain Names vs. Hosting: Understanding the Difference

Understanding the Difference Between a Domain Name and Web Hosting

question bubbleThis info may seem like a no-brainer for savvy Internet users and business owners with their own websites. However, it is not as obvious to others who may be unfamiliar which such a distinction.

Currently statistics reflect that anywhere from 40%-50% of small- mid-sized business owners remain without a website. The intimidation aspect of technology is thought to be a contributing factor to this number.

So while this info may appear to be basic, experience has shown me time and again that when sitting down and explaining the fundamentals of a new website to a client for the first time, the topic of a Domain name vs. Hosting needs to be addressed and clarified. And I’m more than happy to educate folks on the matter.

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