If I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too!
Businesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. The fact is, social media (n any form) should not replace your actual business website.
A Website Acts as a Hub
What needs to be better understood is your Facebook page is a marketing tool just like newspaper advertising. Whereas the goal is to drive potential customers to your business asset or “hub” – which is your website.
“A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.”
Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.
How is your website performing? Is it an Oasis or a Desert?
Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.
Not sure of the difference between domain names vs. web hosting?
For savvy Internet users this may be a no-brainer. However, it is not as obvious to others who may be unfamiliar with such a distinction.
Statistics reflect that 40%-50% of small- mid-sized business owners remain without a website. Or any digital presence. The intimidation aspect of technology is thought to be a contributing factor to this.
Allowing your domain name and website hosting to expire could find you in some deep doo-doo. And it could cost you a butt-load of $$ if you want to buy your domain name back!!
This may seem like a rather mundane topic, but it’s actually pretty important. The consequences can be steep! So consider it part of good general website housekeeping.
In a nutshell, make sure to avoid cancellation!
Maintaining Your WordPress Site or Blog
Maintaining your WordPress site or blog is more important than you may realize. It’s not just about adding new posts or content. It’s about staying current with the CMS platform itself.
You likely know that WP consistently updates its CMS platform. Staying up-to date with these latest releases can ensure your site is working properly. Doing so can also provide additional protection.
Very often new WordPress releases include things such as security updates. These can protect your site! And if you do not have any type of ongoing database back-ups in place for your WP site or blog, you are playing with fire!
Trust me I know. You CAN lose your entire site/blog without any way to retrieve it! You’ll only make that mistake once!