Local SEO can give your small business a serious boost if you know how to take advantage of it. There are some fundamentals and it’s important to get them dialed in correctly.
If I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too!
Businesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. The fact is, social media (n any form) should not replace your actual business website.
A Website Acts as a Hub
What needs to be better understood is your Facebook page is a marketing tool just like newspaper advertising. Whereas the goal is to drive potential customers to your business asset or “hub” – which is your website.
“A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.”
Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.
Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.