Are you a business who serves local customers with its products or services? Want your business to show up on Google Maps when someone performs a search? If so, you’ll want to claim your business on Google My Business asap!
This is a FREE listing that even if you don’t have a website can allow you to show up on local searches.
One caveat, you DO need to be an actual licensed business.
Search optimization for local has become a cornerstone for organic search visibility for most smaller businesses.
Local SEO can give your small business a serious boost if you know how to take advantage of it. There are some fundamentals and it’s important to get them dialed in correctly.
If I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too!
Businesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. The fact is, social media (n any form) should not replace your actual business website.
A Website Acts as a Hub
What needs to be better understood is your Facebook page is a marketing tool just like newspaper advertising. Whereas the goal is to drive potential customers to your business asset or “hub” – which is your website.
“A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles.”
Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.
How is your website performing? Is it an Oasis or a Desert?
Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.
“if you aspire to reach others, keep things fresh”
Website maintenance is all too often the forgotten sun of online business practices. The fact is, keeping your content updated is a vital aspect to your site as it contributes to the success of your business. The Internet is constantly in flux and your website is a “living project”. In our “content-driven” world – current, useful content remains supreme!
Unattended websites left “adrift” for months at a time with no updates generally yield very poor performance. From a SEO perspective ignoring your site can spell death as Search Engines and users need a reason to come to your site – and they like high quality, relevant “fresh food”.
It’s a misconception to think a website is a one time set-it and forget-it thing. In fact a website is never truly done. It’s the maintaining and updating of the site that will be crucial.
E-commerce sites obviously know the value of fresh content. They are always adding new products. But all too often services-based sites seem to overlook this crucial element.