Local SEO for Organic Search Visibility
Local SEO can give your small business a serious boost – that is if you know how to take advantage of it. Local SEO has become a cornerstone for organic search visibility for most smaller businesses. And it’s important to get it dialed in correctly.
Know the keywords you wish to target on your website!
Yes, you need to know these! Keywords are key to your local search ranking. You have to consider the terms your customers use to look for a business like yours. Try diversifying with long-tail keywords. These are keywords on your website used to target niche markets where you have a greater opportunity of ranking higher.
“Emergency 24-hour Plumber Santa Fe, NM” instead of just “Plumber Santa Fe”
How is your website performing? Is it an Oasis or a Desert?
Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.
Website maintenance is all too often the forgotten sun of online business practices. The fact is, keeping your content updated is a vital aspect to your site as it contributes to the success of your business. The Internet is constantly in flux and your website is a “living project”. In our “content-driven” world – current, useful content remains supreme!
Unattended websites left “adrift” for months at a time with no updates generally yield very poor performance. From a SEO (Search Engine Optimization) perspective ignoring your site can spell death as Search Engines and users need a reason to come to your site – and they like high quality, relevant “fresh food”.
It’s a misconception to think a website is a one time set-it and forget-it thing. In fact a website is never truly done. It’s the maintaining and updating of the site that will be crucial.