How a Creative Services Retainer Works

creative services retainerA creative services retainer is a fee paid up-front for a specified number of hours of work within a given time period. Usually it’s monthly.

This means you pay a monthly fee for a predetermined number of hours for a creative to deliver a set amount of work each month.

The details and scope of work are clearly outlined within a contract.

space

Continue reading

Why New Project Consultations are So Important

project consultationsNew project consultations are an incredibly important aspect to zero in and determine what your creative needs may or may not be.

Are you faced with a creative business challenge? If so, there is likely a gap with where you are now and where you’d like to be. To close this gap and create a solution that is tailored to your needs, it starts with a consultation.

 

Like taking your car to a mechanic, or to the Docs for an injury or illness, each will ask you important questions about your “symptoms”. They need to gather preliminary info to get to the root of the situation and what the best solution may be to resolve it.

Continue reading

Local Magazine Advertising: Include this Info in Your Ad

advertising design suggestions for your local rag paperAdvertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…

For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.

Continue reading

Please Stop Writing in ALL CAPS!

man shouting all capsI once received an email from an aunt written in ALL CAPS. Replying to her email, I asked her why she was SHOUTING!?

It became obvious she was perplexed by my response. Apparently she was oblivious to the fact that writing in ALL CAPS translated in to shouting.

Was she not aware of this? Shouldn’t it be a given? I guess there was some ‘splaining to do.

 

Continue reading

Design Studio Frequently Asked Questions

frequently asked questionsIf you’ve never worked with a designer before, you likely have questions. The truth is, many folks are unfamiliar with the actual design process – what to expect and how it unfolds.

They may not be aware of their responsibility when working with a creative professional.

If that’s the case, you’ll likely find the following information quite useful. The list below covers some very common frequently asked questions.
Continue reading