Print Advertising Design – Don’t Forget this Info!

Advertising Design in Local Magazines, Newspapers, Tabloids or other Print Publications

advertising design suggestions for your local rag paperAdvertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly and being part of the ad design team – along with creating special sections for upcoming events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor.

Since those days, I’ve had the opportunity to design ads for a nice array of print media. From National magazines, high-end Trade specific publications, regional magazines, Visitor’s Guides and local rag/tabloid publications. For the record, before you completely dismiss print advertising entirely, it may still be a viable option as part of an integrated marketing strategy. On that can promote your business, deliver your message and reach the entirety of your audience. And yes, there are ways to measure the success of an ad.

Continue reading

Business Card Blunders – Avoid These Errors

Business Card Blunders – Avoid these Mistakes

Business Card BlundersThe humble business card appears to have a bad rap these days. And the blunders that go with them seem to be an all too common occurrence. This simply should not be the case.

The jury may be out whether business cards are still necessary. Professionally speaking, I believe YES they are! Sorry millennials & Smartphones users, you won’t be winning this battle just yet.

For the record, there are digital business cards you can “hand out” using your mobile phone. The steps involved can be tricky, so avoid digital business cards for now. Eventually digital may replace paper cards. But for now nothing can replace the ease of physically handing someone an actual card. It’s a more tactile moment…

Continue reading

Your Logo – Creating Your Business Identity

your logoYour logo can be a crucial factor in establishing the identity associated with your brand. You want to create an identity that is distinct and sets you apart from the competition. Basically capturing the essence of your business in a logo design.

Picking a business name before your logo is created needs to be seriously considered. Such as “What may inspire the customer?” instead of simply what resonates with you.

A Logo Alone Does Not Sell a Brand…

While a logo alone does not sell a brand — the business/company and its reputation are responsible for the sale of both the brand and its logo. It is however, part of a business strategy – one that can help define your business to the outside world. Ideally your logo should be distinct and memorable. You want a design that’s unique to you and your business. One that properly represents your company ensuring that you’re consistent and recognizable across all media.
 

Continue reading