Supporting Print Materials to Promote Your Business
Wondering what print collateral is? I like to call it fancy-pants terminology for printed materials to market and promote your business.
Basically, print collateral materials are a collection of printed “leave-behind materials”. They are used to support the product, service or event your company may be trying to promote.
“Many businesses may be moving away from creating any printed materials at all, but depending on your industry and target market, printed materials may still be necessary to reach the entirety of your audience and as a viable part of an integrated marketing strategy for your business.”