Creative Services Retainer: What It Is & How It Works

creative services retainerA creative services retainer is a fee paid up-front for a specified number of hours of work within a given time period. Usually it’s monthly.

This means you pay a monthly fee for a predetermined number of hours for a creative to deliver a set amount of work each month.

The details and scope of work are clearly outlined within a contract.


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Local Magazine Advertising: Include this Info in Your Ad

advertising design suggestions for your local rag paperAdvertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!

You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…

For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.

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Business Card Blunders – Avoid These Errors

Business Card BlundersBusiness card blunders seem to take place at a high frequency by vendors participating at events such as art shows, craft fairs, etc.

It’s amazing how many times I have heard folks at shows/events say “oh I forgot them” or “I did not think I would need them”. Seriously?? The “I’m too-right brained to consider such matters” is a terrible excuse.

If anything you should be even more on top of it – or hire a designer to create cards for you. Lord knows, business cards are now so inexpensive to have printed.

The fact is, the humble business card appears to have a bad rap these days. And the blunders that go with them seem to be an all too common occurrence. The jury may be out whether business cards are still necessary. Professionally speaking, I believe YES they are! Sorry millennials & Smartphones users, you won’t be winning this battle just yet.

For the record, there are digital business cards you can “hand out” using your mobile phone. The steps involved can be tricky, so avoid digital business cards for now. Eventually digital may replace paper cards. But for now nothing can replace the ease of physically handing someone an actual card. It’s a more tactile moment…

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