Advertising Design in Local Magazines, Newspapers, Tabloids or other Print Publications
Advertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly and being part of the ad design team – along with creating special sections for upcoming events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor.
Since those days, I’ve had the opportunity to design ads for a nice array of print media. From National magazines, high-end Trade specific publications, regional magazines, Visitor’s Guides and local rag/tabloid publications. For the record, before you completely dismiss print advertising entirely, it may still be a viable option as part of an integrated marketing strategy. On that can promote your business, deliver your message and reach the entirety of your audience. And yes, there are ways to measure the success of an ad.