Businesses have become so obsessed with their Facebook page. In doing so, sadly they are ignoring their website. Your Facebook page is a marketing tool whereas the goal is to drive potential customers to your business asset – which is your website.
People defend FB like a mother bear defending her young. That may be all well and good. But it should not replace your business website.
Yes, your Facebook page can be a great way to engage with people as a social media platform. However, for those of us who want to “get in, get out and get on their way”, having to navigate through much of the mindless chatter of FB is just not an option.
So if I’ve come to your website in search of information and am deferred to your Facebook page – no bueno!! You’ve just lost me as a potential customer. And as a business, your credibility may be shot too.
Local SEO for Organic Search Visibility
Local SEO can give your small business a serious boost – that is if you know how to take advantage of it. Local SEO has become a cornerstone for organic search visibility for most smaller businesses. And it’s important to get it dialed in correctly.
Know the keywords you wish to target on your website!
Yes, you need to know these! Keywords are key to your local search ranking. You have to consider the terms your customers use to look for a business like yours. Try diversifying with long-tail keywords. These are keywords on your website used to target niche markets where you have a greater opportunity of ranking higher.
“Emergency 24-hour Plumber Santa Fe, NM” instead of just “Plumber Santa Fe”
How is your website performing? Is it an Oasis or a Desert?
Each day millions upon millions of searches are performed by people looking for countless products and services. Are they finding your business? Which keywords did they use to get to your site? Without any reporting or monitoring tools installed it can be difficult to know.