Earth Day 2017 is just about upon us rolling in on Saturday April, 22nd. Truth be told, I’m a mighty big fan of this big, blue marble we call home. I love the trees and critters too.
So with Earth Day approaching, I have to ask: are you just into making a buck with your business – or are you looking to make a difference too?
Earth Day for Business Owners –
It’s NOT Just for “Treehuggers”
Earth Day 2016 is right around the corner on April 22 with many events occurring throughout the week. And while it may be viewed as just for “Treehuggers” attend, if you are a business owner – one who wants to make the world a better place with their products and or services – participating in a local Earth Day event could be a golden opportunity to introduce people to the great things you offer and or do!
Depending on where you live, many of these are free community events organized by a city’s local Sustainable Council and created to showcase companies, agencies and organizations that provide products, services, resources and information to assist and educate residents in making more sustainable choices.
B Corporations are Companies Using the Power of Business as a Force for Good
Certified B Corporations are leading a global movement to redefine success in business. “By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.”
With a growing community of more than 1,000 Certified B Corps which include 33 countries spanning over 60 industries, they are working together toward one unifying goal: to redefine success in business. And certified B Corps are not just about shareholders. They embrace a purpose beyond just earning money. What a concept?
Certified B Corps Brands You May Recognize
On the heels of the previous post on Greenwashing (the practice of making misleading or unsubstantiated claims about the actual environmental benefits of a product, service, technology or company), let’s just say B Corps help consumers recognize the difference between a good company and “good marketing”.
If you recognize any of the brands below – or own or utilize any of their products, then you are more familiar with B-Corporations then you may realize. And that’s a good thing! Visit their websites and you will likely see the Certified B Corp icon displayed within the site.