Supporting Print Materials to Promote Your Business
Wondering what print collateral is? I like to call it fancy-pants terminology for printed materials to market and promote your business.
Basically, print collateral materials are a collection of printed “leave-behind materials”. They are used to support the product, service or event your company may be trying to promote.
“Many businesses may be moving away from creating any printed materials at all, but depending on your industry and target market, printed materials may still be necessary to reach the entirety of your audience and as a viable part of an integrated marketing strategy for your business.”
A creative services retainer is a fee paid up-front for a specified number of hours of work within a given time period. Usually it’s monthly.
This means you pay a monthly fee for a predetermined number of hours for a creative to deliver a set amount of work each month.
The details and scope of work are clearly outlined within a contract.
New project consultations are an incredibly important aspect to zero in and determine what your creative needs may or may not be.
Are you faced with a creative business challenge? If so, there is likely a gap with where you are now and where you’d like to be. To close this gap and create a solution that is tailored to your needs, it starts with a consultation.
Like taking your car to a mechanic, or to the Docs for an injury or illness, each will ask you important questions about your “symptoms”. They need to gather preliminary info to get to the root of the situation and what the best solution may be to resolve it.
Advertising design for publications has been a favorite of mine for some time. Perhaps it stems from my early roots working in the production dept of a local community newspaper group in San Diego. Papers came out weekly on Thursdays. Being part of the ad design team along with creating special sections for events kept us on our toes!
You quickly learned which ads did well with their content and messaging and which ads needed improvement. Sadly, more often than not, it was the biz owners who insisted on including info that did not always work in their favor…
For the record, before you completely dismiss print publication advertising entirely, it may still be a viable option as part of an integrated marketing strategy. One that can promote your business or event, deliver your message and reach the entirety of your audience.
Working with a design professional as a trusted, strategic partner can embark you and your business on a great long-term relationship.
A trusted mechanic will keep your car motoring along smoothly. Designers essentially do the same with your creative materials and/or website.
Odd as it may seem, there is indeed a correlation between the two…