I’m certainly not a fan of printing unnecessary collateral materials, and enjoy technology as much as the next person (for the most part). However, for those that feel that business cards are no longer viable or important, I will be the first to disagree. In fact, it blows me away how many business owners and professionals don’t carry business cards – or think that they are still even necessary. They are!!
Business Cards Allow You to Be More Memorable
There is something incredibly tangible and far more memorable about a well designed business card. It can give a quick colorful snapshot of who you are and/or what your business does and the services it provides. And with so many reasonably priced printing options now available such as Vistaprint – among many others, there really is no excuse not to have business cards.
• Your logo (so folks can identify with your brand)
• Name and title
• Services you offer
• Pertinent contact information
• Working link to website or blog
Ego vs. Oversight or Missed Opportunity
On one occasion, I was at a shop and asked the owner for a business card. Much to my surprise, the shop owner acted offended that I should ask her for a card – feeling that she and her shop were memorable enough on their own. Really?? Not being a local to that area, how would I know that? Another event I attended found the business owner with no other recourse but to scribble her info down on a piece of paper. Perhaps an oversight that at a public facing event a business card was necessary? Professionally speaking, both these instances were unfortunate as they likely meant lost sales opportunities.
Handing Out Business Cards in Unlikely Places
Beyond networking or other public facing events, you just never know when you’ll need to hand out a business card. It may be in some unlikely places. Having them handy is key!
Case in Point: While snowboarding and shortly before I broke my wrist that very day, on the ski-lift, a fellow rider inquired about what I did. When he heard I offered both web design and SEO services – and that he was considering launching his own business, he asked if I happen to have a business card with me. Learning to keep some of my cards in my jacket pocket, I handed him one of my biz cards (no fumbling for a smartphone in the cold necessary) A week later he became a client!!
Sharing the Luv – Services Others May Need & Promoting Yourself Around Town
As a dedicated Subaru owner (I love my car), I have been blessed with finding a great mechanic. I’ve lost count of how many times folks have asked me who works on my car – at gas stations, parking lots, etc. So much so that I began carrying a bunch of my mechanic’s business cards in my car! Lord knows how much business I have given him and all by way of the innocent and often overlooked little business card.
As for promoting yourself around town, it’s as simple as a stop to your local Coffeehouse, Library or other local haunt. Chances are they have a bulletin board teaming with an array of business cards for all kinds of services. No reason yours should not be there. Not to mention it’s a bit of free local advertising which never hurts. And if you think it’s a waste of time in doing so, guess again! People really do stop to look and I can vouch for getting a client in this very manner.
For Your Important Contacts, Relying Solely on Your Smartphone May Not Be the Best Idea
Yes, I know you can scroll through countless numbers you’ve acquired on a Cell or Smartphone or take a photo of a business card. But what happens if you break or worse lose your phone? We all know it happens and at that moment, technology is not exactly your friend. All your contact info is shot to hell and lost! If you had not synced all your contact info to your computer or cloud what then?
On the Eco-front:
On the eco-front there are quite a few options available for business cards. You can utilize recycled paper, paper made of stone, hemp or other materials to stand out from the crowd. And you can find a Green Printer to work with who utilizes soy inks among other options. Business cards are very reasonable to print and at the least the one piece of printed material you SHOULD have for your business!
Want more? A great little read:
Written by Barbara Rogers of Future Primitive Graphics. Helping businesses grow through better design and search visibility solutions. From creating your business identity, designing and maintaining your print/digital assets to the importance of SEO for your website.
Creatively collaborating with those who genuinely want to make the world a better place with their products or services.