The Cost of Bad Design – It Can Negatively Impact Your Business

cost of bad designBad design can have negative impacts on your brand. It can cost you in lost revenue!

Design is more than decoration. It’s a form of visual communication and an investment in your business. It’s about delivering an authentic message that connects you with your audience allowing them to better identify with your brand or business — and with the products or services you offer or are looking to promote.


Consider some of the following:
• Is your logo outdated?
• Is your website hard to navigate?
• Is your existing branding disjointed?
• Do your color choices scream dated & tacky?
• Are your images poor quality pixelated .jpegs?
• Is your contact and location info easily accessible?

If some of these bad design factors apply to you what might it be saying about your business? Perhaps it’s time you stopped to consider the difference between appealing to your market/audience rather than just you.

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How to Properly Maintain Your WordPress Site or Blog

maintain wordpress siteCountless websites run on the WordPress CMS platform – and with good reason. However, properly maintaining your WordPress site or blog is more important than you may realize. And it’s not just about adding new posts or content.

WordPress consistently updates its CMS platform. Staying up-to-date with these latest releases can ensure your site is working properly along with providing additional security protection.


Keeping Your Website or Blog Secure and Healthy

security lock New WordPress releases usually include more robust features. They also often include things such as security updates. These security updates can offer further protections for your site. So it’s a good idea to stay on top of the latest WordPress releases.

If you do not have any type of ongoing database back-ups in place for your WP site or blog, you are playing with fire!

You CAN lose your entire WordPress website or blog without any way to retrieve it! Trust me I know. You’ll only make that mistake once!

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Blogging as Part of Your Inbound Content Marketing Strategy

“Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog.”

maintaining your blog as part of your content marketingIt is no secret that one of the best ways to generate a steady flow of fresh content is by publishing a business blog.

A blog can be an invaluable business tool – one that provides countless opportunities for you to gain authority and credibility by sharing knowledge and expertise within your industry.

The main ingredient of any inbound marketing plan is content. It’s about content that talks, walks, and thinks like the consumer — and answers every possible question or need they may have. As Content Remains King, having a content marketing stratgey in place needs to be considered.

Content creation helps you arrive at the ultimate goal of providing your users or prospective customers with information and solutions. And all this great content works in support of your Search Engine Optimization. But keep in mind, while the fundamentals of good SEO remain essential, SEO is no longer about just ranking for a few select keywords. You NEED QUALITY CONTENT!

Google may be able to put you in front of people — but it’s up to your content to deliver!

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How to Request Services from a Graphic Designer

request servicesNeed to request services from a graphic designer or creative professional? There’s a right way and a wrong way if want them to want to work with you.

As the saying goes, “you never get a second chance to make a great first impression.” So how you present yourself or business when you request services matters.

Think of it in terms of an attorney taking you on as a client. There’s a process involved. You’ll need to provide relevant info and reflect a level of commitment so that he may win your case. Hiring an attorney may be an investment, but it should ideally be a mutually beneficial relationship.

When you request creative services it can be thought of in a similar vein. Projects should be a “win-win” for both sides as you are both business owners creating value for each other.
Ideally the following information will provide some tips for the next time you may need to request any services from a creative professional.

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